Features

Give ’Em an Upgrade

Your customers expect authoritative advice. So check out these examples for making their cars better than new. Our customers rely on us for our wisdom and experience, and this is of upmost importance when we have a chance to make…

A Volatile Redundancy

Shop owners and automaker reps share concerns over certification’s costs and ROI. But what’s the bottom line? Now that more collision repair shops have experience with automotive manufacturers’ certification programs, it’s common to hear comments of concern from shop owners…

Keeping It Real

Six foolproof ways to protect you and your customers from mishaps caused by counterfeit parts. The word “counterfeit” means a copy or replica of something manufactured with the intent to defraud. If, for example, you bought a Rolex from a…

Women: The Key to a High ROI

Follow these 10 proven marketing techniques to better communicate your message to female consumers. You’ve heard it before: Women are the majority purchasers and influencers in the automotive industry today. This has been true for more than a decade now,…

The Fine Print

What’s the worst that could happen if you don’t read it? I think we’re all guilty of checking the “I agree” button at the end of a full-page disclaimer, just to get an app on your phone or sign up…

Are You In Trouble?

To move forward as an independent shop owner in today’s business environment, it’s time to get your attitude in order. Here’s how. With all the daily pressures of running an automotive service or collision repair business, it’s amazing how the…

Smooth Operator

Illinois shop owner creates value for his customers with a service approach that he calls ‘anti-retail.’ Dave Becker is a man with a plan. Becker, owner of Wheeling Auto Center in Arlington Heights, Ill., entered the auto service industry about…

Position Yourself to Succeed

If you work in this business you either embrace change or change leaves you behind. You’ve heard, or read, that technology is growing at an alarming pace, and it seems that every time I attend a connected-car event the countdown…

NHTSA Releases Federal Automated Vehicle Policy

Increase in traffic fatalities prompts interest in preparing guidelines for federal and state policymakers. The National Highway Traffic Safety Administration (NHTSA) has released policy guidelines for automated vehicles. Although NHTSA has communicated with the automotive industry and other manufacturers, states…

How’s Your Business?

AutoInc. asked ASA member-shops to complete a questionnaire about how their businesses were performing through the first six months of 2016. Here are some select figures that represent the highlights of what they told us. This year’s “How’s Your Business?”…

Creating a NEW BREED

With changes taking place so quickly in the collision repair industry, here’s how estimators can learn to improve their current processes to write it right. Start a discussion about the process of creating an estimate in the collision repair industry,…

Things to Come

Automotive telematics is here. And experts say it will transform the way that service centers interact with and respond to their customers. How will you prepare to deal with it in your shop? Telematics is one of the most discussed…

Why Interns Are a Must

Believe it or not, they could be the key to the future of your shop – and the future of your industry. For those of you who don’t know me, my wife, Deb, and I started ASA-Massachusetts in 1993 while…

A Hard-Start Mystery

This 26-year-old Jeep Cherokee requires a bit of investigation, but if you follow the clues you’ll reach a solution. If you’ve been working in an independent shop for a while, you’ve seen your share of Jeep Cherokees come through your…

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