By Automotive Management Institute So your technicians are trained to work on your customer's cars, now let's get your customer-facing staff trained to work on your customers! The very best customer service doesn't just happen. Like the technician, customer-facing staff…
As an automotive retailer, you walk a fine line between keeping your audience informed and engaged and ensuring that they associate you with great auto service and not, say, quirky photos of cats.
So, a strange person shows up at your shop and offers you 50 bucks extra to do something that only takes 15 minutes. It is a simple task. Actually it’s within the realm of…
ASA is partnering with an auto repair industry leader to produce a series of videos aimed at building an online dialogue to help business owners solve everyday challenges in their shops.
As a shop owner, there are many things you can be doing to help make your business more appealing to a female audience, and first impressions are very important.
“The squeaky wheel gets the oil." The end of the day is closing in and it’s apparent not everything will get done. So, who do you call to get a car held over? Do…
Raise your rates! I see this comment a lot in discussion groups. Here's how to do it without anyone noticing.
There’s roughly a four-to-one ratio, men-to-women in employment in the automotive industry. Our industry has over the past four to five years begun to see more clearly the value of having not just women, but women in leadership, and influential…
For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more…
For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more…
Within the past few years, millennials have been the subject of much conversation in the automotive industry, as well as in society at large. This discussion seems to echo the same theme, that the generation is lazy, unmotivated and wants…
Can your business operate without you? As I began investigating how shop owners felt about this topic, I discovered that not everyone thinks the same. The answers I received ranged from “Yes” to “No” to “Wouldn’t that be nice!” One…
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EDITOR’S NOTE: This is Part Two of a two-part series on Succession Planning. Part One appeared in the September-October issue. Family businesses are the backbone of America. About 95 percent of all businesses in America are family or privately held.…
Editor’s Note: This is the first of a two-part series on auto-shop succession planning. Don’t miss the second installment in AutoInc.’s November-December issue. What is the difference between a dream and a goal? While many shop owners dream about selling…
With the average age of a shop owner in America at 55, they’ve been through many generations of customers. But when considering marketing to millennials, many shop owners say, “I’m not sure who they are, and I’m not sure anyone…
How to effectively communicate to your customers that your shop always wants to give them superior service. Customer loyalty is much more elusive and difficult to acquire than ever before, and to maintain your customers, you have to continue to…
Follow these 10 proven marketing techniques to better communicate your message to female consumers. You’ve heard it before: Women are the majority purchasers and influencers in the automotive industry today. This has been true for more than a decade now,…
