Management

Benefitting from Cause Marketing

For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more…

R-E-S-P-E-C-T

For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more…

The Millennial Investment

Within the past few years, millennials have been the subject of much conversation in the automotive industry, as well as in society at large. This discussion seems to echo the same theme, that the generation is lazy, unmotivated and wants…

The Remote-Control Owner

Can your business operate without you? As I began investigating how shop owners felt about this topic, I discovered that not everyone thinks the same. The answers I received ranged from “Yes” to “No” to “Wouldn’t that be nice!” One…

Secrets of a Succession Plan

EDITOR’S NOTE: This is Part Two of a two-part series on Succession Planning. Part One appeared in the September-October issue. Family businesses are the backbone of America. About 95 percent of all businesses in America are family or privately held.…

The Successful Succession

Editor’s Note: This is the first of a two-part series on auto-shop succession planning. Don’t miss the second installment in AutoInc.’s November-December issue. What is the difference between a dream and a goal? While many shop owners dream about selling…

The Millennial Dilemma

With the average age of a shop owner in America at 55, they’ve been through many generations of customers. But when considering marketing to millennials, many shop owners say, “I’m not sure who they are, and I’m not sure anyone…

And Don’t Forget to Smile!

How to effectively communicate to your customers that your shop always wants to give them superior service. Customer loyalty is much more elusive and difficult to acquire than ever before, and to maintain your customers, you have to continue to…

Women: The Key to a High ROI

Follow these 10 proven marketing techniques to better communicate your message to female consumers. You’ve heard it before: Women are the majority purchasers and influencers in the automotive industry today. This has been true for more than a decade now,…

Why Interns Are a Must

Believe it or not, they could be the key to the future of your shop – and the future of your industry. For those of you who don’t know me, my wife, Deb, and I started ASA-Massachusetts in 1993 while…

Feeling the Burn?

Has one of your customers gone negative online? Don’t get mad. Also, don’t get even. Try these tips for turning a negative into a positive. The biggest fear many small businesses have about social media is how to handle negative…

Small Shop, Big Ideas

The essential questions you must ask, and answer, before spending a penny on marketing your services and yourself. “Marketing” is such a broad term. It includes everything from a billboard to a tweet. How do you deal with your marketing…

When Shop Spirits Sag?

What it takes to rebuild your employees’ morale and get everybody working toward the same goals. I was reading an article from the Society For Human Resource Management and came across this statement: “With a daily diet of news about…

To Go Big or Go Slow?

How innovative necessity and conservative thinking can work together to change your business and achieve future success. We’re still in the first few months of 2016. Each new year brings with it an arbitrary clean slate, a period of time…

The Feminine Touch

If you build it, they will not come — unless you craft a marketing plan to reach and keep women customers. So what do women want? By Jody DeVere One of the basics I’ve learned about marketing to women is…

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