ASA is leading the way with their mobile App. To download, go to either store and search for “ASA Engage”: App Store (iPhone) - https://apple.co/34fWyJt Google Play (Android) - https://play.google.com/store/apps/details?id=org.asa.mobileup Or for even easier access, point your smartphone’s camera to this QR code:…
We work with many world class shop owners throughout North America, and over the years we have discovered that the majority of them have a number of things in common.
What can we do to attract more women to the automotive industry, specifically service and repair shops?
You’ll need to know your customers’ buying habits as well as their service histories.
It’s no secret that the global automotive industry, as well as the overall transportation industry, continues to evolve as emissions regulations, fuel economy requirements, and new technologies take precedence.
I still go to the city to visit my buddies who remain in business to keep up with how the car repair business is doing. I also still read the trade magazines to stay current on new systems and techniques.
Early on after I came to work for Terry Keller at Keller Bros., I remember a woman calling in a panic.
It’s often the case that one too many shady shops gouged prices, recommended extra repairs, or didn’t stand behind their warranty in the past.
If you close your eyes and picture a tough customer, what image do you see? Is it a price shopper on the phone? An argumentative customer at the front counter? A Yelp reviewer who went directly to the internet instead of giving you a chance to address his or her concerns?
Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their car counts.
We all know it’s getting harder and harder to find the superstar techs, but finding those stars is just the beginning.
By Mike Risich / For Aftermarket Matters It happens to every shop: a customer brings their vehicle in, then opts to wait. They ply themselves with coffee and watch the TV in your waiting area, as you scramble to get…
Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look exactly like what everyone else is sending?
When someone asks what the cleanest industry is, the automotive industry isn’t at the top of most people’s list. Unfortunately, the combustion engine has contributed to some major problems today.
What happens when vehicle ownership reaches its peak?
When it comes to dealing with objections, most service advisors shut down as soon as the customer says “It’s too much money," or “I’d like to think it over.”
At Elite we know that once someone comes into your shop, you’ll do everything you can to generate a happy customer, and make a fair profit. Unfortunately, some customers will put you to the test when it comes to the prices you charge.
From Aftermarket Matters By Bob Cooper / Elite Worldwide 1. Most shop owners will wait until they need someone before they start recruiting. This is a major mistake. Instead of hiring the best service…
