By Mike Risich / For Aftermarket Matters It happens to every shop: a customer brings their vehicle in, then opts to wait. They ply themselves with coffee and watch the TV in your waiting area, as you scramble to get…
Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look exactly like what everyone else is sending?
When someone asks what the cleanest industry is, the automotive industry isn’t at the top of most people’s list. Unfortunately, the combustion engine has contributed to some major problems today.
What happens when vehicle ownership reaches its peak?
We work with many world class shop owners throughout North America, and over the years we have discovered that the majority of them have a number of things in common.
When it comes to dealing with objections, most service advisors shut down as soon as the customer says “It’s too much money," or “I’d like to think it over.”
At Elite we know that once someone comes into your shop, you’ll do everything you can to generate a happy customer, and make a fair profit. Unfortunately, some customers will put you to the test when it comes to the prices you charge.
From Aftermarket Matters By Bob Cooper / Elite Worldwide 1. Most shop owners will wait until they need someone before they start recruiting. This is a major mistake. Instead of hiring the best service…
We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no time at all while managing homeschooling, work, and relationships.
We’ve had a nice holiday break, and while we were enjoying our hot cocoa and gingerbread houses, we were also working on making forecasts and business plans for 2021.
There are lots of reasons a customer would like to pay cash for a repair. Maybe it’s a minor collision repair that they don’t want to turn into their insurance company. Or perhaps it’s an individual who always wanted a…
The Automotive Service Association has been a staunch defender of Periodic Motor Vehicle Inspection (PMVI) programs. The reason is simple: ASA believes PMVI programs save lives.
Check out these Facebook Live events that other facilities held to get ideas for your shop. As you’ll see, you are giving them a peek into the day-to-day happenings of your shop to highlight certain events, people and other happenings:…
Back in April 2016, Facebook launched its Facebook Live feature, allowing individuals and companies to broadcast to their friends and followers live. Since then, some of the biggest to smallest brands jumped in to take advantage of this opportunity. If…
When speaking to students at career day events, I often use my own career path as an example of how technical knowledge and ongoing training can open up many new working worlds most people might never have considered.
Mike Rowe has it right: Job growth in STEM careers looks strong into the foreseeable future. That’s particularly true in the automotive service and repair industry. The U.S. Dept. of Labor’s Bureau of Labor Statistics forecasts that the automotive repair…
Parents, if becoming an automotive technician is not high on your list of career choices for your child, perhaps it’s time to look again. Automotive service and repair has changed dramatically in just the…
I recently spent an interesting weekend in Austin, Texas. It was interesting for two major reasons: 1) It was Austin and 2) It showed just how close we are to a revolution in the way we move, live and think.…
