Checklist for building a world-class shop
We work with many world class shop owners throughout North America, and over the years we have discovered that the majority of them have a number of things in common.
ASA Insights
Tips to attract & hire more women employees: Jody DeVere
What can we do to attract more women to the automotive industry, specifically service and repair shops?
8 keys to selling auto service
You’ll need to know your customers’ buying habits as well as their service histories.
Emerging technologies lead to vehicle service needs
It’s no secret that the global automotive industry, as well as the overall transportation industry, continues to evolve as emissions regulations, fuel economy requirements, and new technologies take precedence.
Embrace tool & equipment technology — and its costs — for the long run
I still go to the city to visit my buddies who remain in business to keep up with how the car repair business is doing. I also still read the trade magazines to stay current on new systems and techniques.
Getting results from customer relationships: Advice
Early on after I came to work for Terry Keller at Keller Bros., I remember a woman calling in a panic.
Take the fear out of the customer experience & bridge the trust gap
It’s often the case that one too many shady shops gouged prices, recommended extra repairs, or didn’t stand behind their warranty in the past.
Advice: How to win over a tough customer
If you close your eyes and picture a tough customer, what image do you see? Is it a price shopper on the phone? An argumentative customer at the front counter? A Yelp reviewer who went directly to the internet instead of giving you a chance to address his or her concerns?
7 tips on delivering extraordinary service
Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their car counts.
4 interviewing tips that will help you hire superstar techs
We all know it’s getting harder and harder to find the superstar techs, but finding those stars is just the beginning.
Shops need to communicate with customers where they live — on their cell phones
By Mike Risich / For Aftermarket Matters It happens to every shop: a customer brings their vehicle in, then opts to wait. They ply themselves with coffee and watch the TV in your waiting area, as you scramble to get…
Advice: Defining your brand strategy & telling your shop’s story
Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look exactly like what everyone else is sending?
Jody DeVere: The auto industry gets greener every day – are you keeping up?
When someone asks what the cleanest industry is, the automotive industry isn’t at the top of most people’s list. Unfortunately, the combustion engine has contributed to some major problems today.
Paul Eichenberg: The decline of vehicle ownership & what to do about it
What happens when vehicle ownership reaches its peak?
The best-kept secrets to dealing with sales objections
When it comes to dealing with objections, most service advisors shut down as soon as the customer says “It’s too much money," or “I’d like to think it over.”
Pricing, ethics & the reputation of your shop’s business
At Elite we know that once someone comes into your shop, you’ll do everything you can to generate a happy customer, and make a fair profit. Unfortunately, some customers will put you to the test when it comes to the prices you charge.
7 employee recruiting tips for new technicians & service advisors
From Aftermarket Matters By Bob Cooper / Elite Worldwide 1. Most shop owners will wait until they need someone before they start recruiting. This is a major mistake. Instead of hiring the best service…
Jody DeVere: Marketing to women in the post-COVID world
We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no time at all while managing homeschooling, work, and relationships.
