Dive in! It’s easier than you think. Todd Westerlund, president and CEO of Kukui, a marketing firm based in northern California, likes to use this analogy in describing social media: “Picture your business as a party. Now picture a party…
Why frame machines are more needed than ever. The customer’s nearly new car is all bent out of shape and he has brought it to your collision repair shop to be mended. Can you fix it? After all, cars have…
Regain the magic you once felt. Why do people fall out of love with their auto repair businesses? This could happen for any number of reasons, but primarily it occurs because they lose hope due to the various challenges they…
Working on your behalf to ensure repairer interests are represented Leaders of the Automotive Service Association’s mechanical and collision divisions recently traveled to Capitol Hill to meet with key members of Congress and their staffs. ASA…
Why you should be in the Motor City July 30-Aug. 2! CLICK HERE FOR NACE | CARS SECTION
Walking in your customer’s shoes for just one visit may force you to look at your shop in a whole new light. If you…
With individuals being bombarded with more than 3,000 marketing messages a day, here’s how you can create marketing for your shop that stands out from the competition. With individuals being bombarded with more than 3,000 marketing messages a day, here’s…
Arizona shop opens its door to satisfy customers Launching a business because your customers demand…
Bill Would Limit Authority of FIO The U.S. House of Representatives Financial Services Committee’s Subcommittee on Housing and Insurance held a hearing titled “Legislative Proposals to Reform Domestic Insurance Policy.” The hearing focused on several important pieces of legislation, but…
What are you afraid of as a business owner? When I started to work on this topic, a wealth of resources opened up, along with an abundance of shop owners who contributed to this article. The evolution was exciting, and…
Brownies ‘big hit’ with customers A desire to run…
Increase your awareness of this growing segment of fleet vehicles so you can meet your customers’ service needs. Natural gas vehicles (NGVs)…
How providers of Green Recycled Parts® are helping collision repairers put green in their repairs and their pockets. As a busy collision repair shop owner or manager, when the word “green” is mentioned, your first thought might be “show me…
Senate Bill 994 fails to pass committee The California State Senate Transportation and Housing Committee held a hearing on Senate Bill 994, the Consumer Vehicle Information Choice and Control Act. In last month’s AutoInc., we discussed the details of the…
Return on investment has different meanings to different shop owners. By its definition, return on investment (ROI) is a way to evaluate or measure the efficiency of an investment. Whether you are a longtime shop owner, one who is getting…
With Ford’s introduction of the aluminum-bodied 2015 F-150, aluminum has become this year’s collision repair industry buzzword. Not just for high-end imports anymore, aluminum is going mainstream, and a growing number of shops are gearing up so that they are…
Are the right people and procedures in place to make your shop shine? Let’s start by looking at the evolution of the NASCAR pit stop in a Cup stock car race. Guys leap over the wall, and the gas man…
Sybren and Kathryn van der Pol are staying true to Adolf Hoepfl & Son Garage’s legacy. A historical Houston shop started almost seven decades ago is going stronger than ever. Adolf Hoepfl & Son Garage has “new” owners, but it’s…
