What started in a garage has grown into a world-class facility. The Curt’s Service team includes (from left) Shaun Goldsby, Chris Bunce, Nathan McNeil, Greg Dargo, Tim Lupu, Amber Dimmer, Ryan Kennedy, Curt Massoll, Brian Nurmi,…
It’s not hard to market your shop digitally, but it does take some thinking and planning. Keeping your bays full and your technicians busy is harder than ever today. Old “tried and true” methods of marketing and advertising just don’t…
Auto Alliance offers shops latest look at future technologies. The Alliance of Automobile Manufacturers (Alliance) sponsored the first Innovation, Technology and Telematics Expo at NACE|CARS in Detroit last month. The one-day conference had been planned for months to educate shops…
How shops get sick when they get too busy It starts innocently enough: the shop gets busy, and the little things start to slide. First, the inspection process breaks down. Technicians start pencil-whipping their inspection forms, trying to get their…
Kevin Donohoe focuses on what’s important. Customers. Employees. Building a strong and stable business. Those are the foremost priorities of Kevin Donohoe, the owner of Pacific Motor Service in Monterey, Calif. He’s also focused on education, training and marketing. [caption…
Auto repairers must stay informed, engaged. While state legislatures are beginning to see their first round of telematics legislation and the U.S. Congress is asking questions about these new technologies – such as vehicle-to-vehicle communications – the next topic for…
Dive in! It’s easier than you think. Todd Westerlund, president and CEO of Kukui, a marketing firm based in northern California, likes to use this analogy in describing social media: “Picture your business as a party. Now picture a party…
Why frame machines are more needed than ever. The customer’s nearly new car is all bent out of shape and he has brought it to your collision repair shop to be mended. Can you fix it? After all, cars have…
Regain the magic you once felt. Why do people fall out of love with their auto repair businesses? This could happen for any number of reasons, but primarily it occurs because they lose hope due to the various challenges they…
Working on your behalf to ensure repairer interests are represented Leaders of the Automotive Service Association’s mechanical and collision divisions recently traveled to Capitol Hill to meet with key members of Congress and their staffs. ASA…
Why you should be in the Motor City July 30-Aug. 2! CLICK HERE FOR NACE | CARS SECTION
Walking in your customer’s shoes for just one visit may force you to look at your shop in a whole new light. If you…
With individuals being bombarded with more than 3,000 marketing messages a day, here’s how you can create marketing for your shop that stands out from the competition. With individuals being bombarded with more than 3,000 marketing messages a day, here’s…
Arizona shop opens its door to satisfy customers Launching a business because your customers demand…
Bill Would Limit Authority of FIO The U.S. House of Representatives Financial Services Committee’s Subcommittee on Housing and Insurance held a hearing titled “Legislative Proposals to Reform Domestic Insurance Policy.” The hearing focused on several important pieces of legislation, but…
What are you afraid of as a business owner? When I started to work on this topic, a wealth of resources opened up, along with an abundance of shop owners who contributed to this article. The evolution was exciting, and…
Brownies ‘big hit’ with customers A desire to run…
Increase your awareness of this growing segment of fleet vehicles so you can meet your customers’ service needs. Natural gas vehicles (NGVs)…
