2015 Automotive Trends: Turning Data into Dollars
It can be the best of times – if you sell preventive maintenance. There has never been a better time to be in the automotive business than now. It truly is the best of times. Let me clarify; it is…
Author: Charlie Polston
Are You Making Money Or Making a Difference?
Promoting preventive maintenance is your noble mission. Most experts agree that the fundamental goal of a business is to make a profit. I agree. If your shop isn’t profitable, then you’re out of business and any other goals or plans…
Multi-Point Inspections: A Low-Pressure Sales Approach!
The key to a low-pressure sales approach is to educate, rather than sell. For more than 30 years, I’ve been hearing comments like this from automotive service personnel all across North America. Listen up: “I’m not a salesman; I’m a…
