Management

Inform. Don’t Sell.

Be fair with customers. And yourself! “I just want an oil change; don’t try to sell me anything else!” Most of us have heard this before. But, what if this customer’s car is in need of additional service? What about…

How to Market in Today’s Digital Age

It’s not hard to market your shop digitally, but it does take some thinking and planning. Keeping your bays full and your technicians busy is harder than ever today. Old “tried and true” methods of marketing and advertising just don’t…

Is Your Shop Infected?

How shops get sick when they get too busy It starts innocently enough: the shop gets busy, and the little things start to slide. First, the inspection process breaks down. Technicians start pencil-whipping their inspection forms, trying to get their…

Fall in Love Again!

Regain the magic you once felt. Why do people fall out of love with their auto repair businesses? This could happen for any number of reasons, but primarily it occurs because they lose hope due to the various challenges they…

Fear Factor

What are you afraid of as a business owner? When I started to work on this topic, a wealth of resources opened up, along with an abundance of shop owners who contributed to this article. The evolution was exciting, and…

One Danger of Shop Ownership

Getting out of your office and connecting with others in the industry can pay off in big ways. It takes vision, inspiration, perseverance and hard work to build and maintain a successful repair shop. Pursuing the ideal dream of “absentee…

Why Teamwork is Crucial

Getting to the heart of teamwork involves buy-in from the top. In American management lingo, being a “team player” either means taking the blame for something someone else did or working for no pay to make someone else look good.…

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