Management

Benefitting from Cause Marketing

For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more…

R-E-S-P-E-C-T

For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more…

The Millennial Investment

Within the past few years, millennials have been the subject of much conversation in the automotive industry, as well as in society at large. This discussion seems to echo the same theme, that the generation is lazy, unmotivated and wants…

Secrets of a Succession Plan

EDITOR’S NOTE: This is Part Two of a two-part series on Succession Planning.  Family businesses are the backbone of America. About 95 percent of all businesses in America are family or privately held. A 2014 study revealed that there are…

The Successful Succession

Editor’s Note: This is the first of a two-part series on auto-shop succession planning. What is the difference between a dream and a goal? While many shop owners dream about selling their shop and retiring, for most a dream is…

The Millennial Dilemma

With the average age of a shop owner in America at 55, they’ve been through many generations of customers. But when considering marketing to millennials, many shop owners say, “I’m not sure who they are, and I’m not sure anyone…

Women: The Key to a High ROI

Follow these 10 proven marketing techniques to better communicate your message to female consumers. You’ve heard it before: Women are the majority purchasers and influencers in the automotive industry today. This has been true for more than a decade now,…

Why Interns Are a Must

Believe it or not, they could be the key to the future of your shop – and the future of your industry. For those of you who don’t know me, my wife, Deb, and I started ASA-Massachusetts in 1993 while…

Feeling the Burn?

Has one of your customers gone negative online? Don’t get mad. Also, don’t get even. Try these tips for turning a negative into a positive. The biggest fear many small businesses have about social media is how to handle negative…

Small Shop, Big Ideas

The essential questions you must ask, and answer, before spending a penny on marketing your services and yourself. “Marketing” is such a broad term. It includes everything from a billboard to a tweet. How do you deal with your marketing…

When Shop Spirits Sag?

What it takes to rebuild your employees’ morale and get everybody working toward the same goals. I was reading an article from the Society For Human Resource Management and came across this statement: “With a daily diet of news about…

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