Management

The Millennial Dilemma

With the average age of a shop owner in America at 55, they’ve been through many generations of customers. But when considering marketing to millennials, many shop owners say, “I’m not sure who they are, and I’m not sure anyone…

And Don’t Forget to Smile!

How to effectively communicate to your customers that your shop always wants to give them superior service. Customer loyalty is much more elusive and difficult to acquire than ever before, and to maintain your customers, you have to continue to…

Women: The Key to a High ROI

Follow these 10 proven marketing techniques to better communicate your message to female consumers. You’ve heard it before: Women are the majority purchasers and influencers in the automotive industry today. This has been true for more than a decade now,…

Why Interns Are a Must

Believe it or not, they could be the key to the future of your shop – and the future of your industry. For those of you who don’t know me, my wife, Deb, and I started ASA-Massachusetts in 1993 while…

Feeling the Burn?

Has one of your customers gone negative online? Don’t get mad. Also, don’t get even. Try these tips for turning a negative into a positive. The biggest fear many small businesses have about social media is how to handle negative…

Small Shop, Big Ideas

The essential questions you must ask, and answer, before spending a penny on marketing your services and yourself. “Marketing” is such a broad term. It includes everything from a billboard to a tweet. How do you deal with your marketing…

When Shop Spirits Sag?

What it takes to rebuild your employees’ morale and get everybody working toward the same goals. I was reading an article from the Society For Human Resource Management and came across this statement: “With a daily diet of news about…

To Go Big or Go Slow?

How innovative necessity and conservative thinking can work together to change your business and achieve future success. We’re still in the first few months of 2016. Each new year brings with it an arbitrary clean slate, a period of time…

The Feminine Touch

If you build it, they will not come — unless you craft a marketing plan to reach and keep women customers. So what do women want? By Jody DeVere One of the basics I’ve learned about marketing to women is…

Do Less, Earn More

How can you make your shop run more effectively and make you more money? Industry expert Becky Witt, AAM, reveals her eight secrets for success. A case can be made that the business plan for the average auto service shop…

25th Annual Shop Management Software guide

You Ware It Well? Real shop owners give their advice for how to buy shop management software. Grow with the pros! That’s our theme for AutoInc.’s 25th annual Shop Management Software Guide. We’ve received some great feedback on our guides…

Where the Rubber Meets the Road

Shop owners helping shop owners — ‘an ASA-Midwest thing.’ It’s 6 p.m. in Indianola, Iowa – a town of nearly 15,000 people 18 miles south of Des Moines. Tim Davison, AAM, the owner of Chumbley’s Auto Care, an ASA shop,…

When New Hires Go South

What you need to say and do to minimize the impact on your business. We all appreciate the hopeful feeling a new staff member brings to the organization. A burst of optimistic energy floats around the shop as all the…

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