Becky Witt: What’s the catch? Learn to smile & take the money
So, a strange person shows up at your shop and offers you 50 bucks extra to do something that only takes 15 minutes. It is a simple task. Actually it’s within the realm of…
Author: Becky Witt
Ever fire a customer? You shouldn’t lose good ones because of bad ones…
“The squeaky wheel gets the oil." The end of the day is closing in and it’s apparent not everything will get done. So, who do you call to get a car held over? Do…
Raising rates without anyone noticing?
Raise your rates! I see this comment a lot in discussion groups. Here's how to do it without anyone noticing.
Keeping It Real
Six foolproof ways to protect you and your customers from mishaps caused by counterfeit parts. The word “counterfeit” means a copy or replica of something manufactured with the intent to defraud. If, for example, you bought a Rolex from a…
Risky Business
Why loaning cars instead of offering rides can create a safer and less-expensive customer service. It’s good to periodically choose one line in the shop’s profit-and-loss statement and analytically rip it apart. For the purposes of this column, I’ll focus…
Do Less, Earn More
How can you make your shop run more effectively and make you more money? Industry expert Becky Witt, AAM, reveals her eight secrets for success. A case can be made that the business plan for the average auto service shop…
Smart Shop Layout Can Produce More Revenue
To have a meaningful discussion regarding how a shop should be layed out, let’s get one thing established: The purpose of a shop is to provide the best possible setting for producing revenue. The numbers I am about to mention…
Great Expectations – Get People to Do Things the Way You Want Them Done
Are the right people and procedures in place to make your shop shine? Let’s start by looking at the evolution of the NASCAR pit stop in a Cup stock car race. Guys leap over the wall, and the gas man…
One Danger of Shop Ownership
Getting out of your office and connecting with others in the industry can pay off in big ways. It takes vision, inspiration, perseverance and hard work to build and maintain a successful repair shop. Pursuing the ideal dream of “absentee…
Why Teamwork is Crucial
Getting to the heart of teamwork involves buy-in from the top. In American management lingo, being a “team player” either means taking the blame for something someone else did or working for no pay to make someone else look good.…
