Lang Aftermarket iReport: Parts proliferation, COVID-19 & eCommerce
“The number of products required to repair the diverse, aging, and increasingly complex population of cars and light trucks on U.S. roads is expanding at an exponential rate, causing the aftermarket proliferation problem to grow in size and scope.”
“Light vehicle aftermarket parts proliferation is being fueled by three major factors. Lang Marketing projects that parts proliferation will soar over the next five years, increasing the logistical and inventory burdens of Manufacturers, Distributors, Retailers, and Installers.”
— Jim Lang, publisher, Lang Aftermarket iReport
Aftermarket Parts Proliferation
Parts proliferation is growing across the U.S. aftermarket because of the expanding array of products that is necessary to repair the changing population of cars and light trucks in the U.S.
Parts proliferation is forcing Manufacturers, Distributors, Retailers, and Installers to inventory and manage a growing array of light vehicle aftermarket products.
Three Factors Are Driving Parts Proliferation
Parts proliferation in the light vehicle aftermarket is being driven by three factors: foreign nameplate expansion, the aging vehicle population, and the growing complexity of vehicles.
Factor 1: Foreign Nameplates
Foreign nameplates represent an increasing number of light vehicles in operation (VIO).
The foreign nameplate VIO share will reach 51% by the end of 2021. Since 2010, the foreign nameplate share of cars and light trucks has soared by more than one third.
Factor 2: Vehicle Age
The light vehicle average age will climb significantly between 2020 and 2024, and the age mix of vehicles is shifting toward higher age categories.
Cars and light trucks at least 14 years old will be one of the fastest growing vehicle age groups between 2020 and 2024. This will boost the average age of cars and light trucks and extend the vehicle age range for which parts must be stocked.
Factor 3: Vehicle Complexity
Cars and light trucks have become more complex, with this advanced technology affecting virtually all vehicle operating systems.
The number of aftermarket smart parts (vehicle components with special sensors and software) will increase by an estimated 40% from 2020 through 2024. During these five years, the number of vehicles with Advanced Driver Assistance Systems (ADAS) will soar.
Vehicle technology is adding significantly to the number and cost of parts that Manufacturers, Distributors, Retailers, and Installers must inventory and manage in order to support the repair of light vehicles.
Factors Grow More Intense
These three factors that are driving parts proliferation will intensify over the coming years, increasing the inventory and logistical demands on the aftermarket supply chain in all channels and at all levels of the distribution system.
COVID-19, by reducing the sales of new vehicles during 2020 and for some time in the future, will accelerate vehicle age growth and expand the size of older age groups of cars and light trucks.
COVID -19 has also greatly accelerated the growth of eCommerce, which will lead to changes in the distribution channels that already are struggling to deal with the growth of parts proliferation.
eCommerce Silver Lining
Parts proliferation is forcing many eCommerce sellers to rely on conventional aftermarket distribution channels to supply and fulfill parts that they sell. The “long tail” of many aftermarket products makes it difficult for eCommerce sellers to keep an inventory of a large percentage of the products that they sell, contrary to many other types of product categories that they handle.
Ironically, as eCommerce sellers increase their volume, many Traditional Warehouses and other distribution centers are being tapped to provide the fast-growing eCommerce sellers with an increasing volume of the products that they sell.
DIFM Versus DIY
Generally, Do-It-Yourself buyers (DIYers) will wait longer to receive products necessary for vehicle repair than customers taking their vehicles to a repair shop (Do-It-For-Me or DIFM market).
Consequently, parts proliferation disproportionately places greater challenges on the DIFM market, which depends on the rapid delivery of products to the installation point for customer satisfaction.
Six Major Takeaways
- The increasing number and array of products necessary for the repair of cars and light trucks on U.S. roads is rapidly expanding the problems of parts proliferation.
- Three forces are driving aftermarket parts proliferation: foreign nameplates, vehicle age, and vehicle technology.
- Foreign nameplates will account for a majority of cars and light trucks during 2021, up from only a 37% share in 2010, significantly increasing parts proliferation.
- The vehicle ages at which parts can be removed from aftermarket inventories continues to rise, as the average age of vehicles continues to climb and there are more vehicles in older age groups on U.S. roads.
- Vehicles are becoming more complex. Technology advances (including hybrid and electric vehicles) are adding to the diversity and cost of parts that Manufacturers, Distributors, Retailers, and Installers must stock and manage in order to repair light vehicles.
- Parts proliferation is changing how many eCommerce sellers are fulfilling their orders, and it also presents disproportionate challenges for the DIFM sector of the market. Both of these factors have important consequences for the performance of major distribution channels supplying the car and light trucks aftermarket.
Copyright 2021 by Lang Marketing Resources, Inc.
NOTE: Special thanks to publisher Jim Lang for granting us permission to publish the Lang Aftermarket iReport.