A Commitment to Training

With drastic change sweeping the industry, NACE Automechanika Atlanta provides a super-charged showcase for new technology and repair techniques.

It’s no secret that the temperature and humidity soar in Georgia in August. But this year, Hot’Lanta will host the automotive service and collision repair industry’s coolest event: NACE Automechanika Atlanta.

As the largest trade show in the United States dedicated to high-end technical and management-related training, it features hundreds of exhibiting companies and thousands of attendees. And this three-day edition promises an exciting and educational event that will cover the latest technology during the esteemed Technology & Telematics Forum, sponsored by the Automotive Service Association and the Alliance of Automobile Manufacturers.

From the software used in instrumentation, backup sensors, adaptive cruise control, cameras and sophisticated wireless communications systems to tomorrow’s driverless vehicles, telematics represents a dizzying array of computer science, multimedia presentations and navigational components.

The forum will consist of several segmented discussions focusing on topics such as cybersecurity, consumer privacy and government oversight, presented by experts representing entities from across the automotive industry and the federal government, including Robert L. Redding Jr., ASA’s full-time representative in Washington, D.C.

“This has quickly emerged as one of the most popular events during NACE Automechanika,” says Scott Benavidez, ASA Collision Operations Committee director, “The industry wants this information, and ASA is happy to provide it. ASA represents the leadership in the industry, and it is our obligation to make sure the industry is prepared to repair today’s vehicles and the ones they will see in the near future.”

So come for the technical know-how and bask in the city’s famed Southern hospitality. NACE Automechanika Atlanta promises to be the venue for shop-level training and the ultimate platform for sourcing new products and suppliers.

Once again, the event will feature some of the best trainers in the country, conducting technical and management classes built around today’s trends and techniques for the evolving automotive landscape. And you’ll also have an excellent opportunity to network with OE engineers and talk about some of the remarkable innovations they’re putting into their vehicles.

Why Atlanta? Planners listened to exhibitors and focused on better ways to serve the industry. And Georgia is home to more than 3,500 international firms, including Mercedes Benz USA, KIA Motors and Porsche Cars North America.

Bob Wills, ASA Mechanical Operations Committee director adds, “The industry is moving at a pace we’ve never experienced. Shops owners and managers need to stay current about the latest technology. Attending this event provides you with a competitive advantage in the marketplace.

So join us! After all, Hot’Lanta’s Georgia World Congress Center is air-conditioned. – John Clark

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John Clark

John Clark, the editor of AutoInc. magazine, has worked as a reporter and editor at several daily newspapers in Texas. For more than 18 years, he served as the editor of in-flight magazines for American Airlines, Southwest Airlines and United Airlines. Most recently, he edited Scouting magazine as managing editor for the Boy Scouts of America.


Click here to learn more about NACE Automechanika.

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