Websites That Work

AutoInc.’s annual Top 10 Websites Contest winners prove once again how ASA-member shops excel.

Modern consumers want easy-to-access service information. Does your website live up to their expectations? Check out the winners of AutoInc.’s annual Top 10 Websites Contest on the following pages, and you’ll have a good idea where your site stacks up.

Our judges combed through almost 120 entries to come up with what they believe are the best of the best. The opinions of our panel are not just based on their personal opinions but represent a consistent set of standards so that each site is evaluated fairly in the rating process.

Judges had to determine if the site is easy to view on a mobile device and whether it has a responsive design. Is the phone number prominently located, and is it easy for a visitor to make an appointment? Does the site make a strong first impression and feature interesting graphics, photos or videos?

They also look to see if the shop’s objective is conveyed in a straightforward manner, how the site distinguishes itself from the competition and whether it builds credibility as a place where customers can receive high-quality car service or repair. In addition, they consider whether the shop’s marketing message is sufficiently compelling to attract and retain customers.

From a technical standpoint, it’s also important that winning entries display working links and forms, as well as use icons linking consumers to social media venues such as Facebook and Twitter.

We’ve included select comments from our judges to help clarify why each of these sites was chosen and to provide you with solid tips to make your website work even better for your business.

Avalon Motorsports, 6950 E. Colfax, Denver, CO 80220; (303) 400-3001,

E & M Motors, 3684 SE Dixie Highway, Stuart, FL 34997; (772) 675-6110,

Integrity Automotive, 80 NE Gilman Blvd., Issaquah, WA 98027; (425) 557-8665,

Jeff’s Auto Repair, 21701 Highway 99, Lynnwood, WA 98036; (425) 771-4588,,

Metric Motors, 2608 S. Broadway, Edmond, OK 73013; (405) 888-5608,

Pickering’s Auto Service, 90 S. Wadsworth Blvd. Lakewood, CO 80226; (720) 636-9110,

Sargeant Service Center, 3550 U.S. 1 South, St. Augustine, FL 32086; (904) 794-0827,

Silver Lake Auto, 36355 E. Wisconsin Ave., Oconomowoc, WI 53066; (262) 567-0284,

Ulmer’s Auto Care, 6389 Salem Rd., Cincinnati, OH 45230; (513) 241-2641,

Wheeling Auto Center, 2430 Hintz Rd., Arlington Heights, IL 60004; (847) 259-3776,

Click Here to Download the PDF of the Top 10 Websites