Report: More than 93% of new ‘light duty vehicles’ expected to include built-in telematics connectivity by 2028

In the near-term, a major technology standards battle between cellular vehicle-to-everything & dedicated short-range communications is delaying deployments

BOULDER, Colo.–(BUSINESS WIRE)–A new report from Navigant Research provides an analysis of the market development for vehicles with telematics, vehicle-to-everything (V2X), Wi-Fi, and services, with global market forecasts, segmented by connective technology and region, through 2028.

Many of today’s major automakers are moving ahead with deployment plans for embedded cellular communications technology to support a broad range of in-vehicle telematics and data services.

More vehicles will soon provide enhanced and differentiated customer experiences, improved safety, and new functionality, including over-the-air (OTA) updates and automated driving.

According to a new report from Navigant Research, by 2028, 93.2% of new light duty vehicles (LDVs) annually are projected to have built-in telematics connectivity for a total of 114.5 million sales globally.

“Most automakers plan to make cellular data connectivity standard across their new vehicle fleets in the coming years,” says Sam Abuelsamid, principal research analyst with Navigant Research. “As new features like automated driving are deployed, connectivity will be essential for dispatching and summoning vehicles in mobility services and ensuring that vehicles stay up to date with the latest developments.”

While innovation continues, actual deployments of V2X or car-to-everything (car-to-X) communications are off to a slow start, according to the report.

US regulations that would have mandated the installation of dedicated short-range communications (DSRC) technology in all new vehicles stalled following the US administration change in early 2017.

Further, a major technology standards battle has emerged between cellular V2X (C-V2X) and DSRC communications standards.

In the absence of a consistent industry approach, OEMs risk premature obsolescence if they opt for the losing technology or significant portions of the vehicle fleet cannot communicate with the rest of the fleet.

The report, Market Data: Connected Vehicles, analyzes the global market for various types of connected vehicle technologies.

The study provides an analysis of the market development for vehicles with telematics, V2X, Wi-Fi, and services. Global market forecasts, segmented by connective technology and region, extend through 2028.

The report also examines the expected decline for older connectivity technologies such as 4G.

An Executive Summary of the report is available for free download on the Navigant Research website.

About Navigant Research

Navigant Research, the dedicated research arm of Navigant, provides market research and benchmarking services for rapidly changing and often highly regulated industries. In the energy sector, Navigant Research focuses on in-depth analysis and reporting about global clean technology markets. The team’s research methodology combines supply-side industry analysis, end-user primary research and demand assessment, and deep examination of technology trends to provide a comprehensive view of clean, intelligent, mobile, and distributed energy. Additional information about Navigant Research can be found at

About Navigant

Navigant Consulting, Inc. is a specialized, global professional services firm that helps clients take control of their future. Navigant’s professionals apply deep industry knowledge, substantive technical expertise, and an enterprising approach to help clients build, manage and/or protect their business interests. With a focus on markets and clients facing transformational change and significant regulatory or legal pressures, the Firm primarily serves clients in the healthcare, energy and financial services industries. Across a range of advisory, consulting, outsourcing, and technology/analytics services, Navigant’s practitioners bring sharp insight that pinpoints opportunities and delivers powerful results. More information about Navigant can be found at