Report: Deployments of highly automated vehicles unlikely before 2025

Automated driving technology development is proving more challenging than anticipated while economic impacts from the coronavirus are expected to further slow progress.

Finger pressing a push button to start a self-driving car. Composite image between a hand photography and a 3D background.

BOULDER, Colo.–(BUSINESS WIRE)–A new report from Guidehouse Insights projects the size of global and regional markets for light duty consumer and commercial vehicles with highly automated driving (AD) capability through 2030.

Although 2020 was long projected as the turning point for when automated vehicles would start being widely deployed and adopted, the reality is that AD technology has proven far more challenging to develop and validate than anticipated.

In addition to significant technical challenges associated with AD, macroeconomic factors created by the coronavirus pandemic are expected to further slow progress.

“In the near term, automated driving deployment will remain very limited to specific locales where it has been demonstrated to work safely and reliably and there is a demonstrated market willing to adopt the technology,” says Sam Abuelsamid, principal research analyst with Guidehouse Insights. “With much of the global economy shut down through the first half of 2020, companies are also reevaluating their investment priorities and AD is likely to lose out to electrification.”

According to the report, with consumers having less disposable income for the foreseeable future, vehicle sales and ride-hailing services are also likely to take a significant hit. However, even before the global health crisis, companies in the AD sector were rethinking go-to-market strategy and turning toward goods delivery rather than carrying passengers.

The report, Market Data: Automated Driving Vehicles, provides projections of the size of global and regional markets for light duty consumer and commercial vehicles with highly automated driving capability. Baseline, conservative, and aggressive scenarios for market deployment are included as well as market splits among consumer, robotaxis, and goods delivery vehicles. Forecasts for partially automated vehicles are also included. An executive summary of the report is available for free download on the Guidehouse Insights website.

About Guidehouse Insights

Guidehouse Insights, the dedicated market intelligence arm of Guidehouse, provides research, data, and benchmarking services for today’s rapidly changing and highly regulated industries. Our insights are built on in-depth analysis of global clean technology markets. The team’s research methodology combines supply-side industry analysis, end-user primary research, and demand assessment, paired with a deep examination of technology trends, to provide a comprehensive view of emerging resilient infrastructure systems. Additional information about Guidehouse Insights can be found at

About Guidehouse

Guidehouse is a leading global provider of consulting services to the public and commercial markets with broad capabilities in management, technology, and risk consulting. We help clients address their toughest challenges with a focus on markets and clients facing transformational change, technology-driven innovation and significant regulatory pressure. Across a range of advisory, consulting, outsourcing, and technology/analytics services, we help clients create scalable, innovative solutions that prepare them for future growth and success. Headquartered in Washington DC, the company has more than 7,000 professionals in more than 50 locations. Guidehouse is led by seasoned professionals with proven and diverse expertise in traditional and emerging technologies, markets and agenda-setting issues driving national and global economies. For more information, please visit: