Harley-Davidson showcases 2 ‘groundbreaking’ lightweight electric concepts
ASPEN, Colo., Jan. 28, 2019 /PRNewswire/ — Harley-Davidson (NYSE:HOG), the company that has defined the motorcycle industry for the past 116 years, introduced two new electric concepts showcasing the excitement and style of the future at X Games Aspen 2019.
Following the recently revealed LiveWire™ motorcycle, these two concepts look towards a new electrified chapter of Harley-Davidson’s story that will continue with innovative approaches to transportation and technology, wrapped in evocative styling and design.
The upcoming electric portfolio will feature a spectrum of models and price points from a few thousand dollars to Harley-Davidson’s halo electric motorcycle, the LiveWire™ at $29,799.
All-new Riding Experiences with Iconic Harley-Davidson Power
As part of the push towards a different future, these concepts explore the potential of urban mobility and two-wheeled adoption. Both concepts bring Harley-Davidson’s expertise in expressive two-wheeled experiences and push boundaries in design and technology.
- Attracting New Riders: The goal for these concepts is to not require a motorcycle license to operate and feature twist and go operation; lowering the learning curve and expanding the opportunity to riders and aspiring riders everywhere in the process.
- The Riding Experience: With an intended lightweight target for each concept, agility and maneuverability are at the core of their riding experience and ease of use. Combined with electric powertrains that provide instant acceleration, the goal is to offer a thrilling riding experience that adds emotive moments to your daily life.
- Battery design is intended to be removable and enable single-hand-carry back to an apartment or office space to charge using a charging dock that plugs into any standard household power outlet.
- Individuality in an Urban Mobility Future: The design language of these two concepts embrace their electric powerplants and put raw emotion into the equation of the future with unique silhouettes, form factors, and solutions. Making personal expression more accessible and individualized is at the very heart of our strategy to grow the next generation of Harley-Davidson riders globally and is a key component in H-D’s vision of the future of urban mobility.
Leading the Electrification of Motorcycling
In 2018, the company announced its More Roads to Harley-Davidson accelerated plan for growth. The plan includes initiatives to deliver new products in additional motorcycle segments, create broader access, and strengthen the H-D dealer network. It also boldly proclaims that Harley-Davidson will lead the electrification of motorcycling. These two new concepts are manifestations of that vision, and alongside the production 2020 LiveWire™ motorcycle, point to a broad portfolio of electric two-wheelers designed to establish the company as the leader in the electrification of mobility over the next several years and inspire new riders with new ways to ride.
About Harley-Davidson Motor Company
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with custom, cruiser and touring motorcycles, riding experiences and events and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canadaand other select international markets. For more information, visit Harley-Davidson’s Web site at www.harley-davidson.com.