Return on investment has different meanings to different shop owners. By its definition, return on investment (ROI) is a way to evaluate or measure the efficiency of an investment. Whether you are a longtime shop owner, one who is getting…
A longtime shop owner shares his personal experiences and strategies for advertising solutions that work. The advertising landscape has changed dramatically in the last decade. As technology has evolved, a range of new tools has cropped up to help shop…
Best practices from the Automotive Lift Institute help reduce your risk of citations and fines. Over the past five years, health and safety officials across North America have increased their focus on vehicle service providers. This is in response to…
Online reviews are the new ‘word-of-mouth.’ Whether you like it or not, your business has an online reputation. And it’s going to affect – if it has not already – the way potential customers feel about you. It’s going to…