About this Year’s Guide Much is new this year about AutoInc.’s 24th annual Shop Management Software Guide. As always, though, the Guide is designed to give readers an overview of the shop management software systems on the market today and…
Dive in! It’s easier than you think. Todd Westerlund, president and CEO of Kukui, a marketing firm based in northern California, likes to use this analogy in describing social media: “Picture your business as a party. Now picture a party…
Why you should be in the Motor City July 30-Aug. 2! CLICK HERE FOR NACE | CARS SECTION
Walking in your customer’s shoes for just one visit may force you to look at your shop in a whole new light. If you…
Increase your awareness of this growing segment of fleet vehicles so you can meet your customers’ service needs. Natural gas vehicles (NGVs)…
Return on investment has different meanings to different shop owners. By its definition, return on investment (ROI) is a way to evaluate or measure the efficiency of an investment. Whether you are a longtime shop owner, one who is getting…
A longtime shop owner shares his personal experiences and strategies for advertising solutions that work. The advertising landscape has changed dramatically in the last decade. As technology has evolved, a range of new tools has cropped up to help shop…
Best practices from the Automotive Lift Institute help reduce your risk of citations and fines. Over the past five years, health and safety officials across North America have increased their focus on vehicle service providers. This is in response to…
Online reviews are the new ‘word-of-mouth.’ Whether you like it or not, your business has an online reputation. And it’s going to affect – if it has not already – the way potential customers feel about you. It’s going to…
