Chuck Searles joins AMi as new president

Chuck Searles

Chuck Searles

NORTH RICHLAND HILLS, TEXAS, Sept. 1, 2020 – The Board of Trustees at the Automotive Management Institute, the industry’s leading provider of management education for automotive service and collision repair professionals, is pleased to announce that Chuck Searles has been selected as the organization’s new president, effective immediately.

Searles will succeed Jeff Peevy, who left to return to I-CAR as VP of Technical Products, Programs and Services in late July.

Searles brings to the position a wealth of knowledge in the industry. He has been an active part of the automotive service and training community for almost 28 years. His career began as a Dealer Service Technician in 1992. During nine years as a Service Technician Chuck was employed by three different Dealers in two different states, Alaska and Arizona. This diversity helped expand his skill set and knowledge base, which eventually led to a Technical Service Support position with Nissan North America in 2001. Over the last nineteen years he has served in four different Nissan training roles; Technical Training Instructor, Sales Training Senior Planner, Technical Training Operations Manager, and Technical Training Instructional Design Manager.

“I’m honored and excited to serve the Board of Trustees and the ever-expanding client base as President of AMi,” Searles said about his new role.

Searles can be reached at

“We are ever so pleased to announce Chuck Searles as the new president of AMI. Chuck comes with an immense background in business management, personal leadership, analytics, organizational development, curriculum design, problem solving and classroom instruction,” AMi Board of Trustees Chair Darrell Amberson said. “His relationships and understanding of vehicle manufacturers will be an asset. We are confident that Chuck will oversee the continuing growth and prevalence of AMI, leading it to new higher levels of performance and achievement.”

About Automotive Management Institute

AMi was established in 1989 to answer the demand for continuing education and industry-accepted recognition programs tailored specifically for the business needs of the automotive service and collision repair industry. To date, AMi programs have attracted more than 350,000 enrollments throughout North America. AMi is a nonprofit 501(c)(3) educational foundation, to which tax-deductible contributions may be made. For more information about the Institute, its curriculum or methods of donations, please contact AMi at (817) 514-2929, or visit the AMI website at