Awards honor ‘Most Innovative Technologies & Features’ available in dealer showrooms

Edmunds announces new 2019 'Tech Driven Award' winners.

SANTA MONICA, Calif.Feb. 26, 2019 /PRNewswire/ — The car shopping experts at Edmunds today announced the newest winners of this year’s Edmunds Tech Driven Awards.

The second phase of the 2019 Tech Driven Awards specifically honor the automakers that have done the best job at integrating state-of-the-art technology into vehicles currently available for sale.

“While it’s exciting to envision how the automotive industry might look in a decade, what’s really impressive is the pace at which automakers are incorporating next-generation technologies into current vehicles. Our Tech Driven Awards are designed to give shoppers an inside look at the coolest automotive innovations they can buy now.”

— Alistair Weaver, editor-in-chief at Edmunds

The winners are:

  • Most Innovative New In-Car Feature – Mercedes-Benz User Experience (MBUX)
    The MBUX system sports intuitive natural language voice control, augmented reality heads-up navigation, plus Apple CarPlay and Android Auto.

  • Most Innovative New Engineering Technology Feature – GMC MultiPro Tailgate
    With multiple configurations, the MultiPro Tailgate offers more flexibility than standard tailgates, providing enhanced utility for a variety of uses, from loading heavy cargo to tailgating at the big game.

  • Most Innovative New Safety or Driving Aid – Subaru DriverFocus Distraction Mitigation System
    DriverFocus uses an in-car camera to detect if the driver becomes distracted or drowsy, and can even slow the vehicle to a stop after repeated ignored warnings.

Now in its second year, the Edmunds Tech Driven Awards celebrate the innovative automotive technologies poised to revolutionize the industry both now and in the future. The first phase of the 2019 Tech Driven Awards honored future-facing technologies or concepts and the winners were announced in January at CES 2019.


See below for more about the 2019 Edmunds ‘Tech Driven Awards’ and learn more about the winning technologies.

2019 Tech Driven Awards

Earlier this year we partnered with the Consumer Electronics Show (CES) in Las Vegas to present three Edmunds Tech Driven Awards. Those awards looked to the technology of tomorrow, honoring inspirational ideas that might shape our future. Today, we’re recognizing the automakers that have excelled at integrating new technology into vehicles you can buy right now. All three, in different ways, make a positive contribution to the advancement of the automobile.
— Alistair Weaver, Editor-in-Chief

Most Innovative New In-Car Feature: Mercedes-Benz User Experience (MBUX)

For this award, we were looking for a piece of technology that makes driving easier, safer and/or more enjoyable.

Check out our full review of the 2019 A-Class with MBUX

Most Innovative New Engineering Technology Feature: GMC MultiPro Tailgate

This award is dedicated to a piece of engineering that provides a new solution to a familiar problem, challenging conventional wisdom to the benefit of us all.

Check out our full review of the 2019 GMC Sierra 1500

Most Innovative New Safety or Driving Aid: Subaru DriverFocus Distraction Mitigation System

The winner of this award must make a positive contribution to safety. It might be a feature that works with the driver or a piece of tech that protects people should the worst happen.

Check out our full review of the 2019 Subaru Forester