Automobile Magazine: Genesis Essentia named ‘Concept of the Year’

FOUNTAIN VALLEY, Calif.Jan. 29, 2019 /PRNewswire/ — Today, the Genesis Essentia Concept was named “Concept of the Year” by Automobile magazine. This is the first year that a Genesis vehicle was recognized with this award by the magazine’s editors.

Genesis Essentia Concept, named Concept of the Year by Automobile magazine.

“Essentia is intended to make a statement about the next chapter of our Athletic Elegance design language,” said Luc Donckerwolke, Executive Vice President and Chief Design Officer of Hyundai Motor Company. “This award from Automobile magazine is recognition of the Genesis design teams’ hard work and dedication.”

“It’s easy to see why our choice for Concept of the Year is the Genesis Essentia all-electric GT coupe,” said Robert CumberfordAutomobile magazine’s Automotive Design Editor. “The Essentia’s importance is not that it’s a superb experimental vehicle from a relatively young Korean company but that it’s a human triumph, embodying the ideas from everyone chosen to join the effort.”

Each year, the editorial staff of Automobile magazine, led by Cumberford, surveys the landscape for the most imaginative, creative, and expressive concept vehicles to honor with its Concept of the Year award.

The all-electric, high-performance Genesis Essentia Concept made its world debut at the 2018 New York International Auto Show. Essentia is the brand’s first battery electric vehicle and features a lightweight carbon-fiber monocoque, a robust, multi-motor electric powertrain, and a custom-tailored interior. Essentia is the brand’s initial concept for a true GT car and challenges the status quo as the ultimate manifestation of Genesis design and engineering. As a capable, thrilling sports car designed to counter the complexities of a modern lifestyle, Essentia offers serenity, clarity and beauty.

Genesis Motor America

Genesis Motor America, LLC is headquartered in Fountain Valley, Calif. Genesis is a global luxury automotive brand that delivers the highest standards of performance, design and innovation. All Genesis vehicles sold in the U.S. are covered by an industry-leading warranty with enhanced roadside assistance and concierge services. In just the first half of 2018, Genesis has won highest-ranked brand in the automotive industry awards for quality and owner satisfaction from industry experts such as J.D. Power, AutoPacific, and Strategic Vision.