OEMs Will Play Significant Role In NACE/CARS 2014

Detroit to Host the Shows July 30-Aug. 2

With a reminder that NACE-CARS 2014 will be held July 30-Aug. 2 in Detroit comes word that a number of OEMs have already committed to a stronger-than-ever presence at this year’s shows.

Among OEMs that have already “signed up” are Chrysler, Ford, General Motors, Honda and Nissan. Other automotive industry giants, including Mopar and ACDelco, have also indicated they will be there.

“The car manufacturers have the most current information and knowledge on the latest advancements in technology and repair methodologies,” said Dan Risley, ASA executive director. “Their participation is critical to the success of the shows since industry leaders attending will be seeking to expand their knowledge of the ever-changing automotive industry.”

NACE (the International Autobody Congress & Exposition) is the world’s collision repair event. And CARS (the Congress of Automotive Repair & Service) is for those who work on the mechanical side of automotive repair and service. NACE/CARS affords OEMs to serve two important market segments at one industry event.

Along with NACE/CARS, a series of automotive repair industry events and co-located meetings will take place July 28-Aug. 2. The Collision Industry Conference quarterly meeting will be held on Tuesday. I-CAR’s conference and gala 35th anniversary networking reception will be the highlight of Wednesday. The NACE/CARS expo will be held Thursday and Friday, along with numerous NACE and CARS business and technical sessions and on-site I-CAR training. Tech presentations will end at noon Saturday, Aug. 2.

Ford is excited about exhibiting at NACE/CARS again and continuing the launch of its all-new Ford 150 pickup truck. Paul Massie, Ford’s powertrain and collision marketing manager, said: “Ford has a long-standing history with ASA and the 2014 NACE and CARS show is a great venue to deliver information to repair professionals about this exciting new truck.”

Detroit and NACE/CARS – which, like other entities of the nation – have been greatly impacted by the economy the past few years, represent what is hoped to be a “renaissance” for all involved. The event coincides with the renaissance and revitalization of Detroit.