ASA, Identifix Renew Member Benefit Program

ASA members can access Direct-Hit at a reduced cost.

The web-based automotive repair information service is available to ASA members for only $144 per month. In addition, new subscribers under the ASA program are eligible for a $30-per-month discount for the first three months of their subscription to Identifix


“Identifix has the privilege of continuing our longstanding relationship with the Automotive Service Association, providing ASA members with technical information, both online and hotline, that delivers high return-on-investment at an exceptional value,” said Richard Gunderson, vice president of business development for Identifix. “As more ASA member repair shops subscribe to our online tool, Direct-Hit, the entire network of shops will benefit through access to more fix information, as well as an even deeper discount.”

ASA has had strong ties to Identifix for many years and is honored to have them as an associate member and benefit provider. “The complexity of today’s vehicle demands having the right information to properly diagnose and repair the vehicle. The ASA/Identifix agreement not only saves shops $180 a year compared to standard pricing, but the time and money saved through using their product and service could be significantly greater. I encourage our members to take advantage of this special discount,” said Dan Risley, ASA president and executive director.

In addition to offering Direct-Hit to ASA members at a reduced price, Identifix is also a regular exhibitor at ASA’s annual NACE/CARS event. Be sure to visit Identifix at booth 30003 at NACE/CARS 2014 in Detroit July 31-Aug. 1.

Identifix delivers information that helps automotive repair professionals diagnose and repair vehicles efficiently, accurately and profitably. With more than 600,000 hotline archives, Direct-Hit is the industry’s largest source of continually updated, experience-based information for what breaks on vehicles, when the issue commonly occurs and how to fix it. Direct-Hit also includes genuine OEM service and repair information for unedited factory data shops rely on.

To learn more about all of the ASA benefits available to members, visit the ASA Marketplace at ASA members may log in using the email address on file with ASA as their username, and the password “asa” (lowercase). Nonmembers may access the site using “guest” as the username and “asa” as the password.