Insurer rating survey helps shops share their claims perspective with consumers

Collision repairers can help consumers choose a better auto insurer by sharing their first-hand knowledge of how different carriers handle claims – using CRASH Network’s annual “Insurer Report Card” survey, which has just opened.

More than 1,000 collision repair professionals participate each year, grading insurers doing business in their state from “A+” to “F” based on how well each company’s claims practices help ensure quality repairs and customer service.

“Most consumers probably aren’t aware that they likely have dozens and dozens of companies from which they could buy their auto insurance policy,” John Yoswick, the editor of CRASH Network said. “Through the ‘Insurer Report Card,’ collision repairers can share what they see in their shops every day to help consumers realize there are differences among carriers beyond just price and brand recognition, and to help introduce consumers to insurers they may not have previously been familiar with.”

The results reach consumers throughout the year. In addition to being available for free download, the grades are incorporated into auto insurance rankings from more than a dozen sources such as the Wall Street Journal, Money and USA Today. Insurers that consistently receive top grades also tout those results in their own consumer marketing.

To request a link to the survey, shops can visit: https://www.crashnetwork.com/irc/signup.php

“The ‘Insurer Report Card’ allows repairers to grade 20 or 30 insurers doing business in their state,” Yoswick said. “Because of that, we’re able to show consumers grades received by about 80 or more different carriers.”

The “Insurer Report Card” can be completed in less than three minutes (though shops are encouraged to spend time to explain why they gave each insurer the grade they did), and all individual shop grades and identification information remains confidential.

Shops that complete the “Insurer Report Card” and provide an e-mail address will be sent the results at no charge to share with their customers.

For more information about the weekly CRASH Network newsletter, visit www.CrashNetwork.com.