Women are significant vehicle owners and drivers in North America, and their participation in the automotive market has been steadily increasing over the years. According to a 2021 report by the Women's Bureau of the U.S. Department of Labor, 75%…
SCOTTSDALE, AZ – TechForce Foundation®, the only nonprofit 501(c)(3) committed exclusively to career exploration and workforce development for technician professionals across all transportation industry sectors, today released a critical new whitepaper addressing the role that women techs can play in…
By Jody DeVere, CEO, AskPatty.com, Inc. Consider the fact that 85 percent of all automotive purchases – including tires and/or vehicle service – are either directly made by women buyers, or directly influenced by them. So how does a business…
In the past, writing an employment ad was a little like making a laundry list. Not much beyond “Help Wanted” with some sparse details about the requirements were all that you needed. That’s not so anymore – everything about recruitment…
