You either started your business from scratch or purchased an existing business. Remember the excitement and drive mixed with uncertainty and doubt? The early years are full of grit and drive. Let’s face it, that’s what it takes to learn…
As electric vehicles (EVs) continue to gain popularity, it is crucial for automotive retail businesses to understand and cater to diverse consumer segments. In recent years, women have emerged as a significant force in the EV market. Today, we’ll explore…
Whether you are looking to increase car count with new acquisition marketing or to beef up your retention marketing strategy to retain as many loyal customers as possible, which is of course critical to growing your shop, there is a…
Women are significant vehicle owners and drivers in North America, and their participation in the automotive market has been steadily increasing over the years. According to a 2021 report by the Women's Bureau of the U.S. Department of Labor, 75%…
When I think back to when Tony and I opened our automotive shop or my dad had his construction business, we all started with a DIY (Do It Yourself) strategy model and traded time and effort for money. I find it's the…
If you want to grow your auto shop business, you need to prioritize your online reviews. You can either sink with negative feedback posted on a platform like Google or Yelp, or you can leverage positive customer reviews to acquire…
