Auto Inc. - January-February 2016

Extreme Makeover

The Blueprint for a Successful Website See what happens when quality workmanship, great marketing and outstanding customer service come together. Are you working harder than ever to keep up with the competition, but your business profits don’t reflect your efforts?…

Tune Ups - Jan/Feb 2016

Recycled Rides: In the Spirit of the Season ’Twas the season for giving. And ASA members across the nation were donating their time and money to ensure that needy people have transportation. LaMettry’s Collision restored a…

A Sobering Thought

Why you don’t want to double down on a first-time hiring mistake. Regret “giving away” that Joe DiMaggio rookie card? Investing in that spaghetti farm? Getting married? We’ve all made a bad decision or two in life. And, hopefully, we…

The Real Math

What does it cost your business when employees don’t do their jobs? You won’t believe it. Many shop owners look at operating expenses and attack that topic as the main cost-reduction plan to increase their bottom line. The fact is,…

Value Judgment

Should your customers fix their old cars or buy new ones? It depends on if they understand “cost of ownership.” Do you? By Pete Rudloff It’s not unusual to have a customer in my shop who is pondering whether to…

The Road to Refinement

How to recognize and implement process efficiencies in your auto body shop that promote profitability. What’s the fastest way to make more money in the collision industry? Enable your labor pool to become more efficient. Cost cutting can yield some…

Made of Honors

Active industry leader has plenty of awards but stays focused on her clients. One of the industry’s most outstanding leaders, Amy Mattinat, owns an ASA shop in Montpelier, Vt. It’s one…