September/October 2018

How can we change the conversation for vehicle safety inspection?

Repairers and Consumers Have to Engage With New Messaging to Stop Current Trends Vehicle repairers have watched a slow hemorrhage of state vehicle safety inspection programs for a number of years. These programs go back to 1926 beginning with a voluntary program in Massachusetts, and increased to 31 states plus the District of Columbia in […]

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The Leading Edge of Cybersecurity

Three trends are reshaping vehicle security. Cybersecurity continues to occupy much attention in the automotive world. We are soon going to have millions of connected land, sea and air vehicles traveling the globe. Those vehicles, connected businesses and other users will all require and rely on direct, real time, wireless access to operational vehicle data […]

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Finding the Right Parts

AASA ‘Know Your Parts’ Campaign Helps Repair Shops Choose the Best Aftermarket Products. Choosing and correctly installing the right part is no simple task these days. Automotive repairs are becoming more complicated as technology continues to advance from strictly mechanical devices to electronic devices to software devices with electronic and mechanical enablers. It’s never been […]

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Benefitting from Cause Marketing

Companies that donate money to charitable causes are often viewed more favorably by consumers, but don’t do it just for the publicity. For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It […]

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Write it Right

Recent experience shows the importance of being extremely literal when writing repair orders. I’ve been experimenting with specials to be used in direct mail, boosted Facebook posts and other such advertising mediums. One such special is a summer kickoff special, which is an air conditioning inspection and service for only $139. The wording of this […]

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Confidence Building

Time to get refocused on the issue of relationship productivity and build consumer trust in your services. They” say new car dealers are feeling aggressive and confident. Car dealerships are also looking at aggressive methods to keep the purchasers of their used cars in their bays. Dealerships want the lucrative aftermarket business, they are going […]

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Customer requests refund from shop after much confusion and learning part should have been covered by warranty…

… What would you do? A multi-store shop owner sends in the following situation: We recently had a 2015 Ford F150 V8 with 46,000 miles brought into one of my shops with a check engine light on, as well as a drivability problem. My technician ran the codes and then found a technical service bulletin […]

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CoAuto's team of professionals

Like Father, like sons

  Brothers use what they learned from father as children to build foundation for overwhelmingly successful Nevada shop. It all started with them holding a flashlight for their father. Now, years later, brothers Vinnie and Anthony Lucido have turned what they learned as youngsters into an extremely successful auto repair shop – CoAuto – in […]

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Intermittent No Start Camry Woes

Baffling ‘irresistible situation’ involving stalling Camry results in the wielding of detective skills. I just couldn’t resist. It was just the detective in me. “Yes, I will take a look at it,” I said to a new customer when she said her car would stall but only occasionally. Why would I do such a thing? […]

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Connect with the Best! Join ASA’s New Facebook Group

ASA’s new members-only Facebook Group debuted May 31 on ASA’s 67th aniversary. Join with other shop owners/managers in discussions of business management topics designed to help you run a more successful shop. ASA-member shops are known nationwide for their commitment to excellence and professionalism in the automotive service and collision repair fields. This online forum […]

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8 Auto Service Center Scholarships Awarded

Eight students from across the U.S. have been awarded Auto Service Center scholarships, the National Pronto Association recently announced. Winners included Mariana Armstrong of Gainesville, Fla.; Emily and Robert Blaettner of Boerne, Texas; Anna Christians of Sheldon, Iowa; Giovanni Colatruglio of Warren, N.J.; Matthew Matuska of George, Iowa; Ashley Stamboulain of Robbinsville, N.J., and Jonah […]

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