Management Feature

Developing Women Leaders in the Aftermarket

Mentorships, Investing in Training, Creating a Positive Culture Among the Suggestions Made by Panel of Experts. There’s roughly a four-to-one ratio, men-to-women in employment in the automotive industry. Our industry has over the past four to five years begun to see more clearly the value of having not just women, but women in leadership, and […]

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Benefitting from Cause Marketing

Companies that donate money to charitable causes are often viewed more favorably by consumers, but don’t do it just for the publicity. For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It […]

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How can you make your shop more attractive to women consumers and attract and retain female employees? Simple.

R-E-S-P-E-C-T For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more than just appearances. Studies such as “The Case for Investing in Women” (tinyurl.com/hirewomen), a […]

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The Millennial Investment

If you want to make it, you can’t fake it. To hire them for your shop, you’ve got to give them what they need to succeed. Within the past few years, millennials have been the subject of much conversation in the automotive industry, as well as in society at large. This discussion seems to echo […]

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The Remote-Control Owner

Would you like to have more time away from your shop to pursue other interests? See what some of your peers have to say about this surprisingly polarizing question. Can your business operate without you? As I began investigating how shop owners felt about this topic, I discovered that not everyone thinks the same. The […]

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Knowledge Shared

Drive your success with these not-so-obvious ways to create a sustainable competitive advantage. EDITOR’S NOTE: To receive AMi credit for reading this article, create or login to your “MyAMi” Profile at: https://ami.knowledgeanywhere.com. Purchase and complete the short quiz at: https://ami.knowledgeanywhere.com/Implementing-a-Learning-Culture. The article is worth .25 credit hours toward the achievement of AMi’s professional designations. In […]

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Secrets of a Succession Plan

Creating one requires flexibility and patience. So start your decision-making process now — before you’re forced to. EDITOR’S NOTE: This is Part Two of a two-part series on Succession Planning. Part One appeared in the September-October issue. Family businesses are the backbone of America. About 95 percent of all businesses in America are family or […]

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The Successful Succession

If you fail to plan, you plan to fail. That’s why it’s never too early to start protecting your business, your family and your employees. Editor’s Note: This is the first of a two-part series on auto-shop succession planning. Don’t miss the second installment in AutoInc.’s November-December issue. What is the difference between a dream […]

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The Millennial Dilemma

They think differently. They buy differently. Here’s how you can rethink your strategies for selling your services to them. With the average age of a shop owner in America at 55, they’ve been through many generations of customers. But when considering marketing to millennials, many shop owners say, “I’m not sure who they are, and […]

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And Don’t Forget to Smile!

How to effectively communicate to your customers that your shop always wants to give them superior service. Customer loyalty is much more elusive and difficult to acquire than ever before, and to maintain your customers, you have to continue to “wow” them by providing exceptional service that glues them to you. Customers will leave and […]

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Women: The Key to a High ROI

Follow these 10 proven marketing techniques to better communicate your message to female consumers. You’ve heard it before: Women are the majority purchasers and influencers in the automotive industry today. This has been true for more than a decade now, and, according to Forbes magazine, 2015 and 2016 were watershed years in female-focused marketing efforts. […]

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Why Interns Are a Must

Believe it or not, they could be the key to the future of your shop – and the future of your industry. For those of you who don’t know me, my wife, Deb, and I started ASA-Massachusetts in 1993 while owning and operating Van Batenburg’s Garage Inc. (VBG). As a 26-year-old in 1977, I started […]

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