Author: Jody DeVere

Benefitting from Cause Marketing

For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more…

R-E-S-P-E-C-T

For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more…

And Don’t Forget to Smile!

How to effectively communicate to your customers that your shop always wants to give them superior service. Customer loyalty is much more elusive and difficult to acquire than ever before, and to maintain your customers, you have to continue to…

Women: The Key to a High ROI

Follow these 10 proven marketing techniques to better communicate your message to female consumers. You’ve heard it before: Women are the majority purchasers and influencers in the automotive industry today. This has been true for more than a decade now,…

Things to Come

Automotive telematics is here. And experts say it will transform the way that service centers interact with and respond to their customers. How will you prepare to deal with it in your shop? Telematics is one of the most discussed…

The Feminine Touch

If you build it, they will not come — unless you craft a marketing plan to reach and keep women customers. So what do women want? By Jody DeVere One of the basics I’ve learned about marketing to women is…