Learn the secrets for creating a winning website from these savvy shops.
Having a website that sells takes planning and precise execution. And one primary piece of advice that came up often in AutoInc.’s informative 2016 tutorial on website startups and re-dos, titled “Extreme Makeover,” was that you have to know your market. Which means understanding who in your community of consumers is likely to need your services, how they’re most likely to locate you and what they’re looking for.
These days, it’s what’s online that counts. When consumers go to your website, they want an attractive package that speaks to your values and easy access to your menu of services.
For some time now, we’ve used what we think are critical criteria to determine if a shop’s website communicates effectively that it is willing and able to build a solid relationship with its customers.
- Does it work well on mobile devices?
- Does it communicate a call to action?
- Does it offer an appealing visual first impression?
- Does it offer a clear statement of purpose?
- Does it present a friendly “face” to consumers?
- Does it work, technically?
- Does it offer credible confidence in the quality of the work?
- Does it use social media to market its values and services?
So we’re proud to present our 2017 Top 10 Website Contest Winners. They’re ASA members who know how to connect with consumers. Their creations can provide you with tips and techniques that could make your site work harder toward Driving Your Success! – John Clark, Editor
Autocraftsmen, 326 State St., Montpelier, Vt. 05602; (802) 223-2253; autocraftsmen.com.
Cool Springs Automotive LLC (CS Automotive), 610 Church St. E., Brentwood, Tenn. 37027; (615) 209-9173; mycsauto.com.
Dillon’s Automotive, 5755 Katy-Gaston Rd., Katy, Texas 77494; (281) 395-1100; dillonsautomotive.com.
Guaranteed Automotive & Transmission, 3742 State Rd., 38 East, Lafayette, Ind. 47905; (765) 807-2278; guaranteedtrans.com.
Harlan Automotive, 408 N. 4th Street, Murray, Ky. 42071; (270) 767-0101; harlanautomotive.com.
Sparks Computerized Car Care, 4001 W. Bethel Avenue, Muncie, Ind. 47304; (765) 284-1149; sparksauto.net.
Spiteri’s Auto Service, 292 Old County Rd., Belmont, Calif. 94002; (650) 593-4758; carsupport.com.
Tech One Automotive, 8601 Burnet Rd., Austin, Texas 78757; (512) 407-8530; techoneauto.com.
Village Tire & Auto Repair, 750 N. Cannon Ave., Lansdale, Pa. 19446; (215) 631-3012; villageautorepair.com.
Yingling’s Auto Service, 2525 NW Topeka Blvd., Topeka, Kan. 66617; (785) 246-8385; yinglings.com.