Website Advertising

Online Banner Advertising

www.ASAshop.org

Online Banner Advertising Dimensions
Digital advertising dimensions are based, for the most part, on the Ad Unit Guidelines provided by the Interactive Advertising Bureau (IAB), an organization representing more than 300 interactive companies that actively engage in and support the sale of interactive advertising.

Dimensions for all digital ads are provided in the ad rate charts and are provided in interactive marketing units (IMU).

Rates and Preferred Positions
Positioning of advertisements is at the discretion of the publisher except where a request for a specific preferred position is made and accepted. For premium ad placement, banner ads are available on a first-come, first-served basis. Potential Web site design changes may affect ad space availability and/or specific positions.

Ad rates include color and free links to advertisers' Web sites. Rates are subject to change upon notice of the publisher. ASA Web site advertising requires prepayment.

www.ASAshop.org
The ASA Web site is an ideal medium for reaching automotive professionals. Because ASA is viewed as a source of valuable information, and the Internet is a medium of exponential growth and is accessible worldwide, it stands to reason that ASA's Web site is a perfect place to gain added visibility.

Visitors access the site by its URL or by linking to it from one of the hundreds of search engines and related Web sites where ASA is referenced.

Suggested Preferred Positions
Multiplacement rates based on six- and 12-month runs.

www.AutoInc.org

AutoInc.org boasts an appealing look and innovative features, making it more interactive and informative. The site contains much of the great content of the print version of the magazine with the added capabilities of online access and search functions. Since the site was initially launched in 1999, AutoInc.org has become a reliable and important "go to" resource for automotive service and repair professionals.

Dimensions
Dimensions for all digital ads are provided in the ad rate charts and are provided in interactive marketing units (IMU).

AutoInc. Web Site
	1X	6X	12X
AutoInc. Web Site, Leaderboard Ad, 728 x 90 IMU (pixels)	$3,270	$2,730	$1,640
AutoInc. Top Banner, Run of Site, 234 x 60 IMU (pixels)	$1,310	$1,090	$870
AutoInc. Banner, Home Page, 468 x 60 IMU (pixels)	$1,090	$980	$760

ASA News-Network

Put your special message in front of readers regularly with the ASA News-Network. This biweekly electronic newsletter is delivered directly to more than 8,000 direct-subscriber inboxes, and directs traffic back to the family of ASA sites, including ASAshop.org, AutoInc.org and TakingTheHill.com. Partnered with Website advertising, this package can push real traffic to your site and deliver your message to those key buyers you need to reach.

Dimensions
Dimensions for all digital ads are provided in the ad rate charts and are provided in interactive marketing units (IMU).

Page Views are the total number of times Web pages were viewed over a breakdown of the selected report period.

Avg. Page Views per Day are the total number of times Web pages were viewed in a period of 24 hours.

Visits are the total number of times that people visited and interacted with the Web site over a breakdown of the selected report period.

* ASA publishes an additional e-newsletter, AutoLinks, through a third party. For information, please call (972) 702-7741.

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