2013 Media Planner

AutoInc. Readership

Reader Loyalty

ASA members receive the most comprehensive benefit package available to the independent automotive service and repair professional; benefits created to help them boost customer satisfaction and build profits.

Member benefits command member loyalty - a loyalty that readily transfers to AutoInc., the association's official publication.

 

Reader Profile

97% of AutoInc. readers have purchasing authority.

91% of AutoInc. readers are business owners.
  9% of AutoInc. readers are shop managers.


Number of employees at a single business who read AutoInc. each month,
in addition to the recipient:

16% 1 employee.
21% 2 employees.
20% 3 employees.
43% 4+ employees.

Based on a 2011 online readership study of ASA members capturing reader demographics,
purchasing authority, reading habits, content and personal interests.



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