2010 Media Planner

AutoInc. Readership

Reader Loyalty

ASA members receive the most comprehensive benefit package available to the independent automotive service and repair professional; benefits created to help them boost customer satisfaction and build profits.

Member benefits command member loyalty - a loyalty that readily transfers to AutoInc., the association's official publication.

 

Reader Satisfaction

83% Percentage of our readers who rate the article content of AutoInc. to be very good to excellent.

 

Reader Profile

99% of AutoInc. readers have purchasing authority.

90% of AutoInc. readers are business owners.
10% of AutoInc. readers are shop managers.


Based on a 2008 readership study of 500 randomly selected ASA members with a 19 percent response.



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