2013 Media Planner

Advertising Rates & Specifications

The number of insertions placed within one year from the date of the first insertion of the contract period determines the frequency discount advertising rate.

Please click here to view a PDF of Advertising Unit Dimensions

BLACK and WHITE
 
1x
3x
6x
12x
18x
24x
Full $2,920 $2,840 $2,630 $2,490 $2,330 $2,190
Half island $2,010 $1,960 $1,920 $1,820 $1,720 $1,620
Half horizontal $1,730 $1,680 $1,640 $1,560 $1,480 $1,390
Quarter page; horizontal, vertical and square $1,480 $1,430 $1,400 $1,330 $1,240 $1,180
COLOR
 
1x
3x
6x
12x
18x
24x
Spread $6,560 $6,420 $6,110 $5,890 $5,670 $5,460
Full $4,440 $4,350 $4,150 $4,000 $3,850 $3,710
Half island $3,140 $3,080 $3,040 $2,940 $2,850 $2,740
Half horizontal $2,860 $2,800 $2,760 $2,690 $2,600 $2,510
Quarter page; horizontal, vertical and square $2,600 $2,560 $2,530 $2,460 $2,360 $2,300
Rate Card #027 effective Dec. 1, 2012. No bleed charge.


COVER POSITIONS
Inside front cover Color rate plus 15%
Inside back cover

Color rate plus 10%

Back cover Color rate plus 20%
Covers and center spread are sold to contract advertisers only. Ask about gatefolds and other special designs.


PREFERRED POSITION RATES
Preferred positions are sold at the color rate, plus the following additional charges:
Centerspread 15%
Facing second cover 20%
Facing third cover

15%

Other guaranteed positions 10%
Rates on this rate card #027 apply to all orders received and accepted for 2012 advertising.
DIGITAL AD SPECIFICATIONS

AutoInc. magazine is printed web, saddle-stitched.

Trim size: 8-3/8" by 10-7/8".

File Format: 266 dpi at 100 percent for contone images.

Accepted Formats:
• PDF file preferred (press optimized).
• High-resolution (300 dpi) flattened TIF file.
• QuarkXpress® 8 for Macintosh with all asssociated support images and fonts provided (collect for output).
• Adobe Illustrator CS4 with all associated support images and fonts provided, outline fonts as appropriate.

Color: Send all files CMYK. Convert all RBG or Pantone colors to CMYK.


Advertisers may upload their electronic files to AutoInc.'s FTP site. Please call Trisha Baker,manager of graphics and production, at (800) 272-7467, ext. 125 or email her at trishab@asashop.org for FTP instructions.

Advertisements must be supplied at exact size, including bleeds. If ads are not the appropriate size, advertisers must submit new artwork conforming to the correction specifications. If replacement art is not received by the print deadline, the publisher has the discretion of either running the ad as is or holding the ad for a future issue until correct specifications are met.

Allow an additional 1/8" image on all four sides, beyond the trim, if the ad is intended to bleed. Keep live matter at least 1/4" inside the trim.

All media must conform to all specifications above.



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