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Advertising Rates & Specifications
The number of insertions placed within one year from the date of the first insertion of the contract period determines the frequency discount advertising rate.
Please click here to view a PDF of Advertising Unit Dimensions
| BLACK and WHITE |
| |
1x
|
3x
|
6x
|
12x
|
18x
|
24x
|
| Full |
$2,680 |
$2,600 |
$2,410 |
$2,820 |
$2,140 |
$2,010 |
| Half island |
$1,840 |
$1,790 |
$1,750 |
$1,670 |
$1,580 |
$1,480 |
| Half horizontal |
$1,590 |
$1,540 |
$1,500 |
$1,430 |
$1,350 |
$1,270 |
| Quarter page; horizontal, vertical and square |
$1,350 |
$1,310 |
$1,280 |
$1,220 |
$1,140 |
$1,080 |
| COLOR |
| |
1x
|
3x
|
6x
|
12x
|
18x
|
24x
|
| Spread |
$6,010 |
$5,880 |
$5,600 |
$5,400 |
$5,200 |
$5,000 |
| Full |
$4,070 |
$3,990 |
$3,800 |
$3,670 |
$3,530 |
$3,400 |
| Half island |
$2,870 |
$2,820 |
$2,780 |
$2,700 |
$2,610 |
$2,510 |
| Half horizontal |
$2,620 |
$2,570 |
$2,530 |
$2,460 |
$2,380 |
$2,300 |
| Quarter page; horizontal, vertical and square |
$2,380 |
$2,340 |
$2,310 |
$2,250 |
$2,170 |
$2,110 |
| Rate Card #024 effective Dec. 1, 2009. No bleed charge. |
| COVER POSITIONS |
| Inside front cover |
Color rate plus 15% |
| Inside back cover |
Color rate plus 10% |
| Back cover |
Color rate plus 20% |
| Covers and centerspread are sold to contract advertisers only.
Ask about gatefolds and other special designs. |
| PREFERRED POSITION RATES |
| Preferred positions are sold at the color rate, plus the following additional charges: |
| Centerspread |
15% |
| Facing second cover |
20% |
| Facing third cover |
15% |
| Other guaranteed positions |
10% |
| Rates on this rate card #024 apply to all orders received and accepted for 2010 advertising. |
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DIGITAL AD SPECIFICATIONS
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AutoInc. magazine is printed web, saddle-stitched.
Trim size: 8-3/8" by 10-7/8".
File Format: 266 dpi at 100 percent for contone images.
Accepted Formats:
•
PDF file preferred (press optimized).
•
High-resolution (300 dpi) flattened TIF file.
•
QuarkXpress® 8 for Macintosh with all asssociated support images and fonts provided (collect for output).
• Adobe Illustrator CS4 with all associated support images and fonts provided, outline fonts as appropriate.
Color: Send all files CMYK. Convert all RBG or Pantone colors to CMYK. |
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Advertisers may upload their electronic files to AutoInc.'s FTP site. Please call Trisha Baker,manager of graphics and production, at (800) 272-7467, ext. 225 or e-mail her at trishab@asashop.org for FTP instructions.
Advertisements must be supplied at exact size, including bleeds. If ads are not the appropriate size, advertisers must submit new artwork conforming to the correction specifications. If replacement art is not received by the print deadline, the publisher has the discretion of either running the ad as is or holding the ad for a future issue until correct specifications are met.
Allow an additional 1/8" image on all four sides, beyond the trim, if the ad is intended to bleed. Keep live matter at least 1/4" inside the trim.
All media must conform to all specifications above. |
