2010 Media Planner

2010 Editorial Calendar

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January

Special Issue: Top 10 Web Sites
Mechanical:
New Refrigerant Requirements: How Your Shop Can Be Prepared
Collision: EPA Paint Regs: What You Need to Know to Be in Compliance
Management: The Great Promise 2010 Holds for Automotive Service

AutoInc. Magazine Advertising Deadlines Ad closing: Nov. 27
Ad material
due:
Dec. 2
Estimated
ship/mail:
Jan. 4
February

Special Issue: New Technology - A Special Advertising Section
Mechanical:
Avoid Misdiagnosis and Get It Right the First Time
Collision: Fill, Sand and Feather and Getting Clarity on P-Page Logic
Management: Take Back Your Business!

AutoInc. Magazine Advertising Deadlines Ad closing: Dec. 31
Ad material
due:
Jan. 6
Estimated
ship/mail:
Jan. 27
March

Special Issue: Bonus Distribution
Mechanical: Troubleshooting Controller Area Network Issues
Collision:
Refinish Times: Tips to Stay Assertive During Insurer Negotiation
Management: Secrets to Keeping Your Shop Busy Year-Round

AutoInc. Magazine Advertising Deadlines Ad closing: Jan. 29
Ad material
due:
Feb. 3
Estimated
ship/mail:
Feb. 25
April

Special Issue: Reaching Out to Customers Issue!
Mechanical & Collision:
Safety Issues of Having Customers in Your Bays
Collision:
Getting Buy-In from Your Employees on Going 'Lean'
Management: The Truth About Advertising & Why Isn't My Advertising Working?

AutoInc. Magazine Advertising Deadlines Ad closing: March 5
Ad material
due:
March 10
Estimated
ship/mail:
March 31
May

Special Issue: Special Training & Education Issue
ASA Celebrates 59 Years This Month!
Mechanical & Collision: Training and Tools: Your Key Ingredients to Running a Successful Shop in the 21st Century
Management: Why Can't I Get Ahead?

AutoInc. Magazine Advertising Deadlines Ad closing: April 2
Ad material
due:
April 7
Estimated
ship/mail:
April 28
June

Special Issue: Green Issue
Mechanical: Steps for Making Your Shop 'Green' - Both to the Environment and Profits
Collision: Current Airbag Systems: What You Need to Know
Management: Smart Sales Techniques Every Shop Needs to Know

AutoInc. Magazine Advertising Deadlines Ad closing: April 30
Ad material
due:
May 5
Estimated
ship/mail:
May 26
July

Special Focus: Software Issue
Mechanica & Collision: Celebrating 20 Years of Highlighting Shop Management Software in Automotive Service - Looking Back and Looking Ahead Management: Communicating in Your Shop: It's More Than Just Words

AutoInc. Magazine Advertising Deadlines Ad closing: June 4
Ad material
due:
June 9
Estimated
ship/mail:
June 30
August

Special Issue: Bonus Distribution
Mechanical: Electric Cars: Ready Or Not, They Are Here
Collision: Repair or Replace: How to Know What to Do
Management: Shop Diesel Opportunities: Are You Prepared for the Profit Tsunami?

AutoInc. Magazine Advertising Deadlines Ad closing: July 2
Ad material
due:
July 7
Estimated
ship/mail:
July 28
September

Special Issue: Dot-Com Issue
Mechanical & Collision: New Strategies for Search Engine Optimization
Management: All Work and No Play Makes a Dull Shop

AutoInc. Magazine Advertising Deadlines Ad closing: Aug. 6
Ad material
due:
Aug. 11
Estimated
ship/mail:
Sept. 1
October

Special Issue: NACE/CARS Show Issue
Mechanical: Coverage of the Congress of Automotive Repair & Service
Collision: Coverage of the International Autobody Congress & Exposition
Management: There is No Right Way to Do a Wrong Thing

AutoInc. Magazine Advertising Deadlines Ad closing: Sept. 3
Ad material
due:
Sept. 9
Estimated
ship/mail:
Sept. 29
November

Special Issue: New Products - A Special Advertising Section
Mechanical:
Electronic Parts Ordering: Tips to Make Your Process More Efficient
Collision: Leveraging Your Understanding of Insurer Needs and Pressures
Management: Do You Know Your Profit Margin?

AutoInc. Magazine Advertising Deadlines Ad closing: Oct. 1
Ad material
due:
Oct. 6
Estimated
ship/mail:
Oct. 27
December

Special Issue: "How’s Your Business?" Survey Issue
Mechanical & Collision: Results of ASA's Annual "How's Your Business?" Survey
Management: Dealing with Difficult Customers

AutoInc. Magazine Advertising Deadlines Ad closing: Oct. 29
Ad material
due:
Nov. 3
Estimated
ship/mail:
Nov. 24
January 2011   AutoInc. Magazine Advertising Deadlines Ad closing: Nov. 26
Ad material
due:
Dec. 1
Estimated
ship/mail:
Dec. 22

 



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