Special Issue:Top 10 Websites
Mechanical: Mechanical Trends for 2012: What’s Ahead?
Collision: Collision Trends for 2012: What’s Ahead? Management: Setting S.M.A.R.T. Goals for Your Shop
• Ad closing: Nov. 25
• Ad material
due:
Dec. 1
• Estimated
ship/mail: Dec. 22
Special Issue:Training & Education Special Advertising Section:Tools & Equipment
Mechanical & Collision: Should Your Technician Have Tool Insurance? Mechanical & Collision: Training Super Highway: From Classroom
to M-Learning Management: Capturing the Gen Y Market
• Ad closing: Jan. 6
• Ad material
due:
Jan. 11
• Estimated
ship/mail: Feb. 1
Bonus Distribution Mechanical: Should You Get Certified?
Collision: What’s New with Paintless Dent Repair? Management: Selling Skills: Proven Strategies for Customer
Retention and Profitability
• Ad closing: Feb. 3
• Ad material
due: Feb. 8
• Estimated
ship/mail: Feb. 29
Special Issue:Reaching Out to Customers
Mechanical & Collision: 10 Budget-Friendly Ways to Market Your
Business
Mechanical: Marketing to Generation X, Y and Beyond Management: Does Your Shop Promote Values-Based Leadership?
• Ad closing: March 2
• Ad material
due: March 7
• Estimated
ship/mail: March 28
Special Issue:Technology - Special Advertising Section
Mechanical: Budgeting for Technology: Affordable Solutions for
Your Shop
Collision: Accident Avoidance Technology: How Will It Impact
Your Shop? Management: Finding the Right Blend of Technology and
Traditional Marketing
• Ad closing: April 6
• Ad material
due: April 11
• Estimated
ship/mail: May 2
Special Issue:All Things Management! Plus:Preview of CARS, NACE Shows Management:
• What Will You Do with Your Pile of Amazing Testimonials?
• 5 Ways Great Managers Give Feedback (And the Best Way to
Receive It)
• Is Your Shop in Tip-Top Shape? How to Do an Assessment
• Ad closing: May 4
• Ad material
due: May 9
• Estimated
ship/mail: May 31
Special Focus:Shop Management Software Mechanica & Collision: Mechanical and Collision Shop Management Software Guide Mechanical:Retaining Your Best Hires Collision:Maximizing Technology: The Right Tools Can Save Time
and Labor
• Ad closing: June 1
• Ad material
due: June 6
• Estimated
ship/mail: June 27
Bonus Distribution Mechanical: Empower Your Service Adviser and Have Informed
Customers Collision: Be a Savvy Marketer and Educate Your Customers
About Collision Repair Management: Line Extension – What, When & How
• Ad closing: July 6
• Ad material
due: July 11
• Estimated
ship/mail: Aug. 1
Special Issue:NACE/CARS Show Issue Mechanical: Coverage of the Congress of Automotive Repair & Service
Collision: Coverage of the International Autobody Congress & Exposition Management: Managing Your Staff Effectively
• Ad closing: Aug. 3
• Ad material
due: Aug. 8
• Estimated
ship/mail: Aug. 29
Special Issue: Get Web-Savvy Mechanical & Collision: Real-World Impact of Social Media for
Independent Shops Management: Managing Your Staff Effectively
• Ad closing: Aug. 31
• Ad material
due: Sept. 6
• Estimated
ship/mail: Sept. 26
Bonus Distribution
Mechanical: Yes, We Can Work on Your Car Collision: Using Collision Repair Info to Cut Down Cycle Time and
Boost Your Bottom Line Management: Winning the Marathon: Importance of Having an
Exit Plan for Your Repair Shop
• Ad closing:
Oct. 5
• Ad material
due: Oct. 10
• Estimated
ship/mail: Oct. 31
Special Issue:"How’s Your Business?" Survey Report Mechanical & Collision:Results of ASA's Annual "How's Your Business?" Survey Management: Menus and Maintenance Schedules: The Most
Powerful Tool in Your Shop
• Ad closing: Nov. 2
• Ad material
due: Nov. 7
• Estimated
ship/mail: Nov. 30
• Ad closing: Nov. 30
• Ad material
due: Dec. 5
• Estimated
ship/mail: Dec. 28
