2013 Media Planner

2013 Editorial Calendar

 

January

Special Issue: Top 10 Websites
Mechanical & Collision:
Top 10 Websites
Management: What Are You Focused On?

AutoInc. Magazine Advertising Deadlines Ad closing: Nov. 29
Ad material due:
Dec. 4
Estimated
ship/mail:
Dec. 27
February

Special Issue: All Things Parts - An Advertising Section
Plus: New Products Directory

Mechanical & Collision:
All Things Parts: The latest news, updates and issues regarding mechancial and collision repair parts.
Management: Quick Service: Maintenance in the Fast Lane

AutoInc. Magazine Advertising Deadlines Ad closing: Jan. 4
Ad material due:
Jan. 9
Estimated
ship/mail:
Jan. 30
March

Bonus Distribution
Mechanical: Compensation Strategies: The New Norm or One Size No Longer Works
Collision:
Peer-to-Peer Business Coaching: Success Stories
Management: Time Management

AutoInc. Magazine Advertising Deadlines Ad closing: Feb. 1
Ad material
due:
Feb. 6
Estimated
ship/mail:
Feb. 27
April

Special Issue: Reaching Out to Customers
Mechanical:
Marketing Best Practices for Your Business
Collision:
Selecting the Right PDR Provider
Management: Where Did All the Customers Go?

AutoInc. Magazine Advertising Deadlines Ad closing: March 1
Ad material
due:
March 6
Estimated
ship/mail:
March 28
May

Special Issue: Technology - Special Advertising Section
Mechanical:
Keeping Up with Technology: Taking a Three-Pronged Approach
Collision:
Waterborne Paint Technology: An Update
Management: Repair Shop 2.0: Preparing the Next Generation of Customers

AutoInc. Magazine Advertising Deadlines Ad closing: April 5
Ad material due: April 10
Estimated
ship/mail:
May 1
June

Bonus Distribution. Special Issue: All Things Management!
Plus: Preview of CARS, NACE Shows & New Products
Management:
• How to Create a Motivated, High-Performance Service Team
• Bringing Generations Together: Seeing Eye to Eye
• Doing Business on Purpose

AutoInc. Magazine Advertising Deadlines Ad closing: May 3
Ad material
due:
May 8
Estimated
ship/mail:
May 30
July

Special Focus: Shop Management Software Guide and Special Advertising Section
Mechanica & Collision: Mechanical and Collision Shop Management Software Guides
Collision: Where Do You Work?

AutoInc. Magazine Advertising Deadlines Ad closing: May 31
Ad material
due:
June 5
Estimated
ship/mail:
June 26
August

Bonus Distribution
Mechanical: Electric Vehicles: Changing How We Service Cars
Collision: How to Improve Customer Pay, CSI and Cycle Time with Vehicle Check-In
Management: How to Increase Gross Profit (Without Raising Prices)

AutoInc. Magazine Advertising Deadlines Ad closing: July 5
Ad material
due:
July 10
Estimated
ship/mail:
July 31
September

Special Issue: NACE/CARS Show Issue
Mechanical: Coverage of the Congress of Automotive Repair & Service
Collision:
Coverage of the International Autobody Congress & Exposition
Management: Turn Your Service Adviser into a Superstar

AutoInc. Magazine Advertising Deadlines Ad closing: Aug. 2
Ad material
due:
Aug. 7
Estimated
ship/mail:
Aug. 28
October

Special Issue: Getting the Word Out
Plus: New Products Directory

Mechanical & Collision: Socially Speaking: Engaging Your Customers through Social Media
Management: Why Your Website is the Most Important Part of Your Business Strategy

AutoInc. Magazine Advertising Deadlines Ad closing: Sept. 6
Ad material
due:
Sept. 11
Estimated
ship/mail:
Oct. 2
November

Bonus Distribution
Mechanical:
Protecting Your Reputation in a Digital Age
Collision: Effects of Consolidation by National Multi-Shop Operators
Management: Traits of a Top Shop Owner

AutoInc. Magazine Advertising Deadlines Ad closing:
Oct. 4
Ad material
due:
Oct. 9
Estimated
ship/mail:
Oct. 30
December

Special Issue: "How’s Your Business?" Survey Report
Mechanical & Collision: Results of ASA's Annual "How's Your Business?" Survey
Management: 5 Reasons Customers Are Choosing Your Competitors

AutoInc. Magazine Advertising Deadlines Ad closing: Nov. 1
Ad material
due:
Nov. 6
Estimated
ship/mail:
Nov. 27
January 2013  AutoInc. Magazine Advertising DeadlinesAd closing: Nov. 29
Ad material due: Dec. 4
Estimated ship/mail: Dec. 27


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