2013 Media Planner

2013 Special Issues

January

AutoInc.’s annual Top 10 Automotive Repair websites showcases the best shop websites out there and what makes them unique. Celebrating its 16th year, the issue profiles some of the most creative and effective websites of independent automotive shops across the country. Readers of AutoInc. have come to rely on this issue for great ideas and information.

February

This issue is all about parts with news, updates and issues regarding mechanical and collision repair parts. The “All Things Parts” advertising section is a perfect complement to the editorial in this issue. In addition, we are introducing a New Products Directory, which is an opportunity for businesses to showcase their latest equipment and tools. Purchase any size display ad to get a free, 60-word write-up with new product/service photo!

March

The March issue provides exceptional value to advertisers as it reaches an additional 2,000 readers at no extra cost. The mechanical feature looks at some of the new compensation strategies that shops are implementing while the collision feature discusses the benefits of peer-to-peer networking.

April

This special issue is all about reaching out to customers. Learn best practices in marketing your business as well as tailoring a message that grabs customers in today’s social media age.

 

May

Technology is the emphasis in this issue with specific editorial content as well as a special advertising section. If you purchase a full page of advertising, you will receive a full page of advertorial.

 

June Reach 2,000 additional readers at no extra cost in this bonus issue! It is also another opportunity to advertise in our New Products Directory. Purchase any size display ad to get a free, 60-word write-up with new product/service photo!
July

Always a favorite among readers, the July issue will celebrate our 23rd annual Shop Management Software Guide. Advertisers may wish to take advantage of the special advertising section this month. By purchasing a full page ad, you will receive a full page of advertorial for free.

August

As ASA uses the August issue to recruit new members, advertisers can use it to reach an additional 2,000 readers at no added cost: another opportunity to maximize your advertising dollars with AutoInc.

September Special ASRW show issue! ASA sponsors the International Autobody Congress and Exposition (NACE) and the Congress of Automotive Repair and Service (CARS), both of which take place during Automotive Service and Repair Week in Las Vegas. Providing comprehensive show coverage, AutoInc. is the “inside source” for CARS and NACE attendees. In addition to our regular circulation, this issue will be distributed at ASRW.
October

Our Getting the Word Out special issue looks at ways to maximize the Internet in your day-to-day business strategy.

November

Get more bang for your advertising buck this month! AutoInc. will be distributed to an additional 2,000 prospective members of ASA.

December

This issue features our annual “How’s Your Business?” survey results. Readers look to this report for a glimpse of how other automotive service businesses across the country are doing, and for a report on the most challenging issues facing shops. Also in this issue: post-show coverage of NACE and CARS.



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