2012 Media Planner

2012 Special Issues

January

This special issue showcases AutoInc.’s annual Top 10 Automotive Repair Web Sites and what makes these sites unique.

The issue profiles some of the most creative and effective Web sites of independent automotive shops across the country. Readers of AUTOINC. have come to rely on this issue for great ideas and information.

February

This issue contains a special advertising section on tools and equipment as well as a special training and education focus. It is an ideal opportunity for advertisers to market products regarding tools and equipment as they relate to the mechanical and collision repair sectors.

March

The March issue provides exceptional value to advertisers because it reaches an additional 2,000 readers at no extra cost. Along with our regular lineup of strong departments, we will be showcasing ASA’s exclusive benefits to its members and highlighting the ASA Marketplace.

April

This special issue is all about reaching customers. Readers can find great marketing ideas on a shoestring budget and marketing tips on how to better reach Generations X and Y, a growing influence in the marketplace that you cannot overlook.

 

May

AutoInc.’s readers place premium importance on technology as evidenced in its recent survey, where technology received the highest ranking of special topics. The special technology issue looks at affordable ways that shops fund tools, equipment, training and more. The collision feature addresses today’s technology as it relates to accident avoidance. In addition, this issue includes a special advertising section on technology, allowing companies to market their products and services.

 

June As a result of reader feedback, this issue is devoted to “All Things Management!” AutoInc. readers find great value in the management advice, tips and ideas that they receive and the magazine is one of their top go-to sources for information. The issue has a variety of topics and advertisers can be assured it will be highly read and noticed.
July

AutoInc.’s Annual Shop Management Software Guide offers an overview of the different shop management programs on the market - both mechanical and collision. Now in its 22nd year, advertisers will not want to miss this issue as readers have come to rely on it as they research shop management programs on the market to help run their shops.

August

As ASA uses the August issue to recruit new members, advertisers can use it to reach an additional 2,000 readers at no added cost: another opportunity to maximize your advertising dollars with AutoInc.

September Special ASR W show issue! ASA sponsors the International Autobody Congress and Exposition (NACE) and the Congress of Automotive Repair and Service (CARS), both of which take place during Automotive Service and Repair Week (ASRW). With the show moving to New Orleans for 2012, there is great buzz and excitement for this new location and the opportunities it holds for attendees of the show. Providing comprehensive show coverage, AutoInc. is the “inside source” for CARS and NACE attendees. In addition to our regular circulation, this issue will be distributed at
ASRW.
October

In our annual Web Savvy issue, we will look at a popular topic – the real-world impact of social media on how a shop does business today.

November

AutoInc. extends its circulation this month by reaching an additional 2,000 readers. With strong editorial content addressing the myriad of ways that shops service cars through mechanical and collision repair information, this will be a great issue to invest your marketing dollars.

December

This issue features our annual “How’s Your Business?” survey results. Readers look to this report for a glimpse of how other automotive service businesses across the country are doing, and for a report on the most challenging issues facing shops.

Also in this issue: post-show coverage of NACE and CARS.



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