2010 Media Planner

2010 Special Issues

January

This special issue showcases AutoInc.’s annual Top 10 Automotive Repair Web Sites and what makes these sites unique.

Celebrating its 13th year, the issue profiles some of the most creative and effective Web sites of independent automotive shops across the country. Readers of AUTOINC. have come to rely on this issue for great ideas and information.

February

Along with our regular lineup of strong mechanical, collision and management topics, this issue contains a special advertising section on new technology. This is an ideal opportunity for advertisers to market products with new technology relating to the mechanical and collision repair sectors.

March

The March issue provides exceptional value to advertisers because it reaches an additional 2,000 readers at no extra cost. The mechanical feature discusses the issues involved with the controller area network while the collision feature offers tips to repairers on negotiating with insurers.

April

This special issue is all about reaching out to customers. As a bonus, the issue features two management articles about a popular marketing vehicle for shops: advertising.

 

May

Training and education are the special emphases in the May issue with coverage on training tools as well as exploring the benefits of education as it relates to a shop's profitability.

 

June With the growing accountability of OEMs to the environment, “green issues" are a priority for shops. Learn the steps to take to make your shop "green" - both to the environment and to profits.
July

Always a favorite among readers, the July issue will feature our 19th Annual Shop Management Software Guide. Advertisers will not want to miss this issue as it marks a special milestone in the magazine's history.

August

As ASA uses the August issue to recruit new members, advertisers can use it to reach an additional 2,000 readers at no added cost: another opportunity to maximize your advertising dollars with AutoInc.

September In our annual Dot-Com issue, we will look at a popular topic - new strategies for search engine optimization.
October

Special ASRW show issue! ASA sponsors the International Autobody Congress and Exposition (NACE) and the Congress of Automotive Repair and Service (CARS), both of which take place during Automotive Service and Repair Week (ASRW) in Las Vegas. Providing comprehensive show coverage, AutoInc. is the “inside source” for CARS and NACE attendees. In addition to our regular circulation, this issue will be distributed at ASRW.

December

This issue features our annual “How’s Your Business?” survey results. Readers look to this report for a glimpse of how other automotive service businesses across the country are doing, and for a report on the most challenging issues facing shops.

Also in this issue: post-show coverage of NACE and CARS.



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