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GM Brings OE-Quality Parts to Collision Shops

Saturday, Nov. 3, 2007

Using an innovative approach to collision repair, General Motor (GM) announced that more than 50 dealers have been added to the program since its inception last year, bringing the total to 57 dealers in 29 states. More openings are planned for the upcoming year.

The program offers a new approach to getting the parts needed to return customers’ vehicles to pre-accident condition. The parts available for sale through the Outlet Shop are original equipment parts and were intended for use in the production of GM cars and trucks. However, they could not be used as originally intended because they may have minor cosmetic flaws or because of production schedule changes.

GM Dealer Outlet Shop Locations

GM inspects all parts that are identified for Outlet Shop sale for quality. The parts must be dimensionally correct, and have only cosmetic flaws (‘A’-grade slight dings that are no larger than a credit card or paint runs) that require no more than one hour of labor to repair. The parts are already primed or painted – no unprimed fascias or raw sheet metal is included. Any part deemed not suitable for the program is scrapped.

Qualifying parts are collected, inspected, placed in protective packaging and inventoried. Qualifying Outlet Shop dealers can visit a password-protected Web site, comb the inventory and shop for a truckload of parts that are priced to meet or beat the competition. 

To qualify, the dealer must purchase a minimum amount of Outlet Shop inventory; maintain a minimum existing OEM collision parts inventory; and meet other criteria such as servicing a sufficient number of collision repair facility wholesale accounts and providing adequate staffing and delivery capabilities for the outlet parts. As the program continues to grow, more shops will be able to get Outlet Shop parts from participating qualified General Motors dealers.  

“The GM Outlet Shop helps collision repair facilities because they can access competitively priced, high-performing OEM-quality parts that fit right the first time, which makes for satisfied craftsmen and a solid financial bottom line,” said Ronald F. Doerr, portfolio manager, industry integration, GM Service Parts Operations. “It is good news for customers because their investment is protected with the best collision parts – parts that they know will perform to factory specifications once the vehicle leaves the repair shop.”

“It is also good for the environment because these outlet parts can be pressed into service rather than go to a landfill,” added Doerr. In addition, GM is reaching out to insurance companies and local claims adjustors to educate them about the program.

We do windows, too
As a result of General Motors Service Parts Operations’ agreement with PPG Autoglass to offer a direct delivery program, more dealers are discovering the benefits of ordering genuine GM windshields.

This relationship positions GM dealers to offer same/next-day replacement. GM says this program is designed to grow its share of the billion-dollar windshield replacement business and respond to dealers whose customers want their damaged windshields replaced with glass that is validated to GM’s strict specifications.

“We have improved GM vehicle owner satisfaction by requiring genuine GM windshields in warranty repairs and increased broad availability of genuine GM windshields,” said Mike Regan, product portfolio manager, GM Parts Collision Business Line, GM Service Parts Operations. “We know that many customers would prefer genuine GM Parts. This system makes that possible.”

This distribution system involves nearly 136 PPG branches across the country that deliver genuine GM windshields to dealers on a same/next day basis, rather than a third-party single distribution center in Michigan that used to deliver glass to the dealers.  

Collision repair facilities looking for more information on the GM Dealer Outlet Shop program are encouraged to call the Outlet Shop help line at (810) 606-4873, while those shops seeking more information on the windshield programs are invited to visit www.goodwrench.com.

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Copyright 2006. Automotive Service Association and AutoInc. Magazine. All rights reserved.
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