Management Feature

Small Shop, Big Ideas

The essential questions you must ask, and answer, before spending a penny on marketing your services and yourself. “Marketing” is such a broad term. It includes everything from a billboard to a tweet. How do you deal with your marketing needs when you’re stretched thin from running a small shop? In preparing this article, I […]

Continue Reading

When Shop Spirits Sag?

What it takes to rebuild your employees’ morale and get everybody working toward the same goals. I was reading an article from the Society For Human Resource Management and came across this statement: “With a daily diet of news about layoffs, foreclosures, bankruptcies, bailouts and cutbacks large and small – from no raises to no […]

Continue Reading

To Go Big or Go Slow?

How innovative necessity and conservative thinking can work together to change your business and achieve future success. We’re still in the first few months of 2016. Each new year brings with it an arbitrary clean slate, a period of time when change is contemplated, if not always acted on. When I began writing this article, […]

Continue Reading

The Feminine Touch

If you build it, they will not come — unless you craft a marketing plan to reach and keep women customers. So what do women want? By Jody DeVere One of the basics I’ve learned about marketing to women is that marketing, in the traditional sense, is just one step. You can create a fantastic […]

Continue Reading

Do Less, Earn More

How can you make your shop run more effectively and make you more money? Industry expert Becky Witt, AAM, reveals her eight secrets for success. A case can be made that the business plan for the average auto service shop is obsolete. Many shop owners and service consultants seem to have all the concentration and […]

Continue Reading

25th Annual Shop Management Software guide

You Ware It Well? Real shop owners give their advice for how to buy shop management software. Grow with the pros! That’s our theme for AutoInc.’s 25th annual Shop Management Software Guide. We’ve received some great feedback on our guides in years past. We pride ourselves on being the only trade magazine in the automotive […]

Continue Reading

Improve Your Communications Style To deal effectively with difficult people

Automotive professionals have workshops, seminars and other aids to educate and inspire them to excel in their daily routines. But how many agendas include a segment on communicating with difficult people? Those who can afford it pay personal trainers to help them work out and stay physically fit. But how many of us have ever […]

Continue Reading

Secret to Long-Lasting Success in the Automotive Service and Repair Industry

Discover what separates shops that have staying power from those that fall by the wayside. It was a cold and windy October day in 1908 when Henry Ford’s first Model T rolled off the assembly line in Dearborn, Mich. Not long after that, those Model Ts could be seen rolling down dusty roads all across […]

Continue Reading

Inform. Don’t Sell.

Be fair with customers. And yourself! “I just want an oil change; don’t try to sell me anything else!” Most of us have heard this before. But, what if this customer’s car is in need of additional service? What about items that fall into the needed “repair” category – components that are failing or have […]

Continue Reading

Are You Making Money Or Making a Difference?

Promoting preventive maintenance is your noble mission. Most experts agree that the fundamental goal of a business is to make a profit. I agree. If your shop isn’t profitable, then you’re out of business and any other goals or plans you might have had are gone, too. That said, there is a fresh group of […]

Continue Reading

How to Market in Today’s Digital Age

It’s not hard to market your shop digitally, but it does take some thinking and planning. Keeping your bays full and your technicians busy is harder than ever today. Old “tried and true” methods of marketing and advertising just don’t seem to resonate with today’s consumers. Stabilizing your car count and your profits requires you […]

Continue Reading

Is Your Shop Infected?

How shops get sick when they get too busy It starts innocently enough: the shop gets busy, and the little things start to slide. First, the inspection process breaks down. Technicians start pencil-whipping their inspection forms, trying to get their billable hours by running as many cars through their bay as possible (or cherry-picking jobs) […]

Continue Reading

Powered by WordPress. Designed by Woo Themes