Chairman’s Message

The Membership ROI

The Membership ROI When you run a trade association, attracting new members, particularly those who have never been part of an association before, is a challenge. Most membership organizations approach this problem by offering a bunch of no-brainer discounts on services or products to entice new members. We’re no different. Our portfolio of incredible companies […]

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Structural Integrity

ASA works like a complex machine. Our structure isn’t unique; other organizations operate in similar ways. But, unlike ours, their members don’t govern the organization. So here, I’d like to answer some questions I hear asked on a regular basis. Two in one Two associations operate within our association. There’s the national organization, which focuses […]

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ASA’s New Chapter

The past two years have been quite a ride. Your association has seen major change and made an unprecedented comeback. When Darrell Amberson, AAM, took over as chairman, he and the board had much to do. The ASA board and our then-new president, Dan Risley, decided on a new direction to ensure our long-term survival. […]

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Thank You

At our annual meeting in April my term as chairman will end. Therefore, this is my last Chairman’s Message. Donny Seyfer will become chairman, and I assure you he is more than capable. There will be one or two new faces on the board, but the rest remain. This is as it should be, always […]

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Opportunity’s Knocking!

Famous racer Bobby Unser said, “Success is where preparation and opportunity meet.” Winston Churchill gave further clarification on the topic when he said, “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” Lately I have been taken aback by the incredible number of sophisticated electronic systems in our […]

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The Experience

Hard to imagine that it is already November. In northern tier states such as Minnesota, the leaves are gone. Frosty mornings are the norm, many days are gray, and we await the snow that usually brightens our landscape for months to come. Many prepare for that most significant of state holidays: opening day of deer […]

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Culture of Learning

Recently, I-CAR completed a survey. Over a long period they measured the performance of a number of collision shops while the staff went through many I-CAR classes. They were trying to establish the relevance of education to its return on investment. Of course, they want to be able to prove their training is worthwhile. After […]

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