ALLDATA announced updates to its strategic shop management system, ALLDATA Manage, which integrates with the company’s Market customer relations tool.
"Together, ALLDATA Manage and ALLDATA Market are a complete business and marketing solution," said Bob Duncan, ALLDATA program manager. "Each program includes features that can help increase a shop's profitability while driving repeat customer business."
The two systems integrate for improved shop-to-customer communication through mail or e-mail. Prewritten or customizable content is available for shops to remind vehicle owners about factory-recommended services or recommended repairs. Triggered by the vehicle's mileage, Manage can automatically import maintenance schedules directly into repair estimates complete with parts and labor.
The core feature of the Market tool is customizable content, which can be provided through either an ALLDATA-hosted Web site or a repair shop's existing Web site. When paired, the Manage and Market programs work together seamlessly, says the company. Using Market, vehicle owners can make online appointments. At the shop, Manage can automatically generate an estimate based on the appointment details. In addition, Market also allows the shop to provide a personalized page for each customer, where they can access their vehicle's history.
"ALLDATA Manage and ALLDATA Market are excellent programs in and of themselves," said Duncan. "But in combination, they offer powerful tools to help manage a shop and build a loyal customer base."