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Visitors to Sherwin-Williams Automotive Finishes Corp.'s (SWAFC) booth at the International Autobody Congress & Exposition (NACE) can expect to get "fired up" about the company’s latest innovation – the HP Process with Air-Dry Technology.
According to SWAFC, the HP Process stands for “higher productivity, higher performance and higher profits.” The company’s Air-Dry technology removes the need for baking and achieves a fast cure time at ambient (70°F to 75°F) room temperatures, allowing for same-day repairs, says Sherwin-Williams. The company also offers the HPC15 Clearcoat, which it says can achieve a 15-minute cure that can then be sanded and polished.
To promote the “Fire Up for NACE” campaign, all visitors to the SWAFC booth (#N3791) will receive the opportunity to take home one of three Weber Summit grills (an approximate $1,500 value each).
"We decided to have some fun with our traffic-building activities at NACE this year and emphasize using natural gas for your backyard grill instead of your spray booth, thanks to the HP Process," said Brian Shenk, SWAFC director of marketing services. "This is a great way to emphasize our new, lean production system that benefits the environment by reducing a shop’s carbon footprint and also impacts the bottom line by lowering energy costs and helping paint more cars, faster."
In addition, the SWAFC booth has been designed as an almost exact replica of one of the company’s 200 leading automotive sales and service branches. The booth will include products such as sandpapers, body fillers, spray guns, tapes and safety equipment from a number of the company’s associated product providers who will be on hand for consultation and demonstrations.
Attendees can also view a greater selection of SWAFC-branded products such as ULTRA, AWX, Planet Color and Express Scratch Repair (that incorporates the HP Process), all on display at the booth.
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Nov. 4-7, 2009
