MONDAY, OCTOBER 13, 2008
American Honda to Reduce Price of Service Information Subscriptions

Honda and Acura Service information for less than $1.00 a day.

For more information: Valerie Sullivan (310) 783-3433

For Immediate Release

TORRANCE, Calif., Sept. 16, 2008 - American Honda Motor Co., Inc., (AHM) announced today that, beginning November 1, 2008, the factory service information website for Honda and Acura vehicles, Honda ServiceExpress, will sell combined subscriptions at reduced prices.

The new price for a standard combined Honda and Acura three-day subscription will be $10, a 30-day subscription will be $50, and a 365-day subscription will now cost just $350. For less than a dollar per day, subscribers can receive access to all Honda and Acura service information, including: Service Manuals, Body Repair Manuals, Wiring Diagrams, Service Bulletins, Parts Catalogs, and Accessory Installation info. Additionally, newly released animated circuit schematics and 3D repair procedures on select vehicles can be viewed through the Web site. Key code access is also available to qualified subscribers for an additional fee.

To help promote Honda ServiceExpress, AHM will participate in the upcoming International Autobody Congress and Exposition (NACE Expo) from November 6-8, 2008 at the Mandalay Bay Convention Center in Las Vegas. The AHM booth will feature brief demonstrations of the Web site along with complimentary gifts for participants.

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For more information, please visit the Web site at www.ServiceExpress.Honda.com. New subscription pricing will be effective November 1, 2008.