Bosch announces the expansion of its Bosch Car Service (BCS) program in North America. This international program of 14,000 BCS Service Centers is experiencing both membership and program benefits. 

Service centers must pass a rigorous evaluation process to be accepted to the BCS program, and members not only receive parts and technical support, they also have access to an expanding suite of training classes. Training is not limited to technology; Bosch says as a wide range of business management classes is being rolled out as well.

In an increasingly competitive marketplace, effective marketing programs are critical. The BCS program provides tools , including direct mail marketing tools to provide customer retention, as well as help to draw in new customers. New Bosch Car Service imaging programs bring brand awareness, setting BCS centers apart from the competition. In addition, new cross-promotions with other Bosch divisions will provide BCS centers marketing access to additional customers and programs.

Since a network’s strength relies on the performance of its members, Bosch has introduced programs to survey and analyze BCS centers to perfect their customer handling skills and operational effectiveness. The objective is for all BCS shops to reach and maintain the highest levels of quality and customer satisfaction in the industry, increasing the value of the entire network. 

All of these programs are designed to maximize efficiency, productivity and customer satisfaction at every Bosch Car Service Center.     

For information on Bosch automotive aftermarket products visit www.boschautoparts.com.

For more information, visit Bosch at Booth C8340.