Congress of Automotive Repair & Service (CARS)

CARSNov. 5-8, 2008
Mandalay Bay Convention Center, Las Vegas, Nev.

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Do You Know Your Numbers?

New ASA benefit shows key performance indicators.

LAS VEGAS – How do you measure the success of your business? How do you know if the numbers you are crunching are ahead of your competitors or, worse, behind them? Today, the Automotive Service Association (ASA) announces a new member benefit that places key performance indicator (KPI) data at the fingertips of today’s shop owners.

Powered by Mitchell 1, ASA’s newest Web-based member benefit – ShopMeter – provides national and regional averages on a number of data sets, including average repair order dollars, top 10 repair jobs, average parts sales and the most frequently serviced vehicles.

What Is a KPI and Why Should I Care?
The data is available to ASA members exclusively through the Members Only section of the ASA Web site, ShopMeter is free to all ASA regular members in good standing. Members may access the product using their six-digit member number.

“ShopMeter will prove to be a ‘must have’ tool for shops who recognize the importance of measuring and improving their productivity and financial performance,” said Ron Pyle, ASA president and chief staff executive.

The ability for ASA members to compare and contrast their own shop’s data to regional and national averages will provide them with an immediate benchmark that can be used to assess their business plans and better determine their futures.

“Key performance indicators are important to today’s shop owner because they are the cornerstone of understanding your business,” said Jon Vance, PMP, project manager, Mitchell 1. “Knowing the numbers from your shop and the shops in your region and state – and using those numbers to compare your business with the national averages – lets you see in an instant where you stand and whether you are beating or bucking the trend. This knowledge helps you target your business toward those jobs that produce the most value.”

Data is presented by geographic region, by year/make/model (YMM) or by month-to-month comparisons. Proper use of the data provided in ShopMeter allows ASA members to gauge their shop performance against that of their competition, providing a competitive edge over businesses that are not monitoring critical KPI data.

To learn more about ASA’s newest benefit or the association’s many other money-saving benefits, visit the ASA booth (N8609) at ASRW. If you are not at the show, call ASA’s membership department at (800) 272-7467, ext. 295.



Not a member of ASA?
Click here to learn about the money-saving, profit-generating benefits ASA membership can bring to your business.

Visit the ASA family of informational Web sites:
ASAshop.orgAutoInc. OnlineTakingTheHill.comKEYS Education & TrainingAutomotive Management Institute

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