The Attitue of Optimism
Are you stimulated by new things, new directions and the unknown? In many ways, I am. Sure, I often feel the anxiety, but isn't it exciting to be in times of positive change and growth?
We have articles on the new media and reaching customers, primarily engaging customers through social media, as well as an article on websites as a part of your business strategy. Talk about change and growth! Websites have not been a part of business strategy for that many years, yet we find ourselves in a time when they are a key component to our marketing and community presence. They've become a public statement on who we are and what we are about.
Recently we announced a new direction and plan for our 2014 CARS/NACE show. It will be in Detroit July 29-Aug. 2. There will be a Collision Industry Conference meeting there at the same time, as well as the I-CAR convention. It is our intent to emphasize unity in our auto repair industry and have our show as its gathering place. Of course, CARS will be in full swing for mechanical repairers as well.
Already we've received a lot of great feedback. Some companies that have not exhibited in our show for years have committed to being there. The original equipment manufacturers (OEMs) have offered various possible sites for tours including assembly plants, museums, proving grounds, history centers and other facilities. They have indicated that because of the proximity to their facilities they could provide people for training that we wouldn't normally have access to such as engineers, metallurgists and more.
The 2014 event will be at the Cobo Center, which is currently undergoing a $300 million renovation. Detroit is a hub for some airlines and because it's in the heartland, it should provide more convenient and cost-effective travel than sites closer to the coasts. Not only are the domestics located in Detroit, but some imports have facilities in the area also. It will be great to go to the birthplace and hub of much of our auto industry!
As members of ASA we can be proud of our organization's heart. We've struggled through some changes and tough times. Yet the association has persevered and is now energized and striving for greatness. Embracing new technologies and arranging new show strategies are just part of it. The key is the attitude of optimism by our leadership and members. Please allow me to express my appreciation and admiration for all of you who contribute to make our association, industry and lives better.By Darrell Amberson, AAM, Chairman
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