Web Wise: Divide [into Thirds] and Conquer
The Rule of Thirds traditionally has applied to photography and graphic design, but recently, there’s been a lot of chatter about a new Rule of Thirds that’s applied specifically to the social media arena.
This formula for social media marketing efforts is elegantly simple to employ – and more importantly, remember:
So how well do you think you are doing with this balancing act on social media channels?
Giving equal social media time to each of these areas, you give people choice tidbits of who you and your organization are and what you stand for, allowing them to decide if they “Like” you. Likes lead them to wanting to know you better, which in turn, gets them listening to you in a more active manner.If you aren’t sure how balanced your social media conversations are at this point, take a look back for the last three months at everything you’ve posted. Assign each post to one of the three categories, and then tally up the results. It should give you a clear picture of where you stand.
ASA benefit provider AutoNetTV (ANTV) recently launched a new multimedia tool that caught our attention.
The Digital Menu Board brings a new level of interaction to your shop’s lobby. The board takes your current menu board and moves it to a flat-screen TV, allowing you multiple layout formats and the ability to add logos and other graphics. In addition, you have access to ANTV’s animations, videos and other graphics.
But the most interesting point (for me, at least) is that the entire system uses a digital network device that allows a shop to update the board from any computer with Internet access. Which means you could be home or at a remote office, and you can make changes whenever needed. You can even schedule specific content to display within a date range; you set the dates content will change, and let the system run automatically.
“We’ve been testing it at several locations. Users keep coming back to us, saying, ‘Customers are watching this, and it’s a conversation-starter,’” says Bobby Cannon, ANTV’s director of sales.For more information about AutoNetTV, visit ASA’s online benefits portfolio at ASA.bizunite.com.
ASA Web Ways
ASRW Mobile App Puts Show at Your Fingertips
As you’re getting ready to head to New Orleans for Automotive Service and Repair Week (ASRW), don’t forget to download the new ASRW mobile app for your smartphone. Available for iPhone, iPad, Android and BlackBerry, the free app allows users to quickly find exhibitors, show events and education sessions; receive real-time updates on the show’s events; create a personalized calendar and schedule; and learn more about New Orleans restaurants, sights, transportation and more. Visit your device’s app store and search “ASRW” for the free download.
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