Web Wise: Managing Your Online Reputation Just Got Easier
One of the most prevalent issues members ask us about centers around managing online comments about them and their businesses, as well as their Web-based reputations. Well, thanks to BrandYourself, a free online reputation manager, that job can be controlled to a better-managed chore.
We all know that conversations are happening online everywhere about you, your business, your employees and the work you do. But keeping track of it all can be a nightmare for a small business owner; who has the time to keep track of every conversation happening on the Internet? Enter BrandYourself.com.
This free account allows individuals to not only track what is being said online about themselves, but to weight and rank how those conversations show up in Google search results. You begin by creating your personal account; these accounts are designed for individuals – not businesses.
Then you can submit content already available online, such as your LinkedIn profile, your website and news articles. BrandYourself then evaluates these content links and offers advice on how to improve the search engine results ranking for each. According to the company’s website, they use and promote “white hat” techniques approved by the search engines to help people improve their rankings and keep individuals out of trouble with these same organizations.
BrandYourself also provides subscribers with an online profile designed to help tie together all your online links, reinforcing your brand. In addition, subscribers will receive alerts when new content about them is detected online, providing a chance to build his or her reputation proactively.
Why use a reputation management service?
There are plenty of choices out there for reputation management services, but BrandYourself is unique because it is designed for individuals, not companies or organizations. This can be a great way to put a human face on your organization and spotlight you and your staff members. It also gives you a chance to review the conversations happening about you and your business, and showcase them to potential customers who are searching for a quality repair shop.
In addition, it’s a great way to ensure that when people are searching for you or your business, they find you – not someone with a similar or same name, whose reputation and past may not reflect your values, beliefs or actions.
Write Press Releases Like a Pro
PRWeb.com’s Learning Center (http://service.prweb.com) provides marketing professionals – free of charge – tutorials, whitepapers and other resources on writing better press and news releases. Registration is required, but the account is free. In addition, PRWeb offers a paid service to help distribute your news about your shop; more information is available at www.vocus.com/content/news-distribution.asp.
ASA Web Ways
Nominate Your Website
AutoInc. is looking for the best automotive repair websites, which will be featured in its annual Top 10 Automotive Repair Sites coverage to be published next January. Online submissions will be accepted at www.AutoInc.org/top10entry.htm through Aug. 31. While you are there, view the collection of previous Top 10 winners – you might even pick up some great ideas for your own site. Judging begins in September, so make sure your websites are ready to go. We look forward to seeing you in the January issue!
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