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  Around ASA

Posted 1/16/2012

With New Year Comes
Launch of New Look!

ASAASA is excited to announce that it has given its logo a facelift! The new logo has a fresh and modernized look – in conjunction with the association’s focus on staying relevant to today’s repair professional. Last year, ASA celebrated its 60th anniversary and implemented several initiatives to ensure it continues to meet the needs of its members. Working with a graphic designer, several designs were considered before deciding on the final one.

“The look is new and fresh, yet still similar enough to our previous logo – which is a strong and identifiable brand for the automotive service and repair field,” said Angie Wilson, vice president of marketing and communications.

ASA members may use the logo immediately. Images and logo guidelines are available 24/7 on the ASA website (best viewed using the Firefox browser). Visit and click on Tools & Resources > Members Only > Download ASA logos.

ASA Acquires Management of SDRM

The Automotive Service Association has announced that the Secure Data Release Model (SDRM) will now be managed by ASA. The SDRM is a secure method to support immobilizer reset and key code distribution through traditional aftermarket support channels. It helps ensure that only registered security professionals can gain access to vehicle key codes.

Previously managed by the Associated Locksmiths of America (ALOA), the SDRM moves to ASA per the organization’s charter now that ALOA has relinquished its management responsibility. ASA has contracted David Lowell, former executive director of ALOA, to manage the project. Lowell will continue to run the SDRM on a day-to-day basis, working closely with ASA staff at its new headquarters in Colleyille, Texas.

“The National Automotive Service Task Force (NASTF) SDRM has been a great benefit to all stakeholders including the OEMs, aftermarket repair facilities, locksmiths and consumers,” said Lowell. “I look forward to working with ASA and the opportunity to continue to be directly involved in providing this valuable service. As we look to the future, there are many opportunities for expanding the use of the SDRM including theft-related parts, tools and other vehicle security-related items.

The Secure Data Release Model, developed by the NASTF Vehicle Security Committee, continues to be the industry solution to what was previously a service information gap. Development of the SDRM began in 2003 and was fully implemented in January 2008, bringing multiple components together including the automaker interfaces and the National Insurance Crime Bureau interface. Since its launch, ALOA and ASA have held joint responsibility for overseeing the SDRM. ALOA took the lead in developing the SDRM registry interface, and managing the registry and registration process.

“As the SDRM takes on new responsibilities – including vehicle module initialization and theft-related parts programs – ASA is ready and eager to play a larger role in the growth of the SDRM,” said Ron Pyle, ASA president and NASTF chairman.
Since the 2002 ASA-Automaker Service Information Agree­ment, ASA has worked with automakers and other industry groups to ensure that independent repairers have access to the same service and tool information, and training, as franchised new car dealers.

Lowell may be reached at (800) 272-7467, ext. 111, or at (817) 514-2911 direct. Information about the SDRM can be accessed through ASA’s newly redesigned website. Visit and click on “Tools & Resources.” ( is best viewed using the Firefox browser.)



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