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  Extra, Extra

ASA, Diamond Standard Form
Strategic Partnership

Posted 2/13/2012

Diamond Standard offers ASA members free Security Shield Product Liability Protection coverage.

In an industry-leading move to provide members with leverage and protection against structural parts usage demands, various levels of parts quality, substitution and the growing reality of aftermarket parts produced by Pacific Rim manufacturers with no U.S. assets or product liability coverage, the Automotive Service Association and Diamond Standard Parts LLC have forged a strategic alliance based on ASA member product liability protection from Diamond Standard.
Ron Pyle, ASA president and chief staff executive, left, and Mike O’Neal, president of Diamond Standard Parts LLC
Ron Pyle, ASA president and chief staff executive, left, and Mike O’Neal, president
of Diamond Standard Parts LLC, sign a partnership agreement to provide ASA members with $40 million in product liability protection on Diamond
Standard parts.

The Security Shield Product Liability Protection is automatically extended and does not require individual member registration. All ASA members in good standing are eligible for this blanket protection, as co-insured under Diamond Standard. The significant member protection benefit of $40 million in product liability coverage is intended as added security against the unlikely scenario of damage or personal vehicle-owner injury directly related to use of Diamond Standard parts in the repair. This includes new Diamond Standard USA-made and plated front steel bumpers and replacement hoods, high-strength steel and aluminum reinforcements, high-density and dual-high-density energy absorbers, full assembly step bumper systems and face plates, bumper top pads, bumper brackets, braces and supports.

ASA recently updated its official position statement regarding crash parts. This unique program underscores ASA’s focus on exacting standards for a complete and safe repair, and provides clear and meaningful evidence of Diamond Standard’s confidence in standing behind the highest quality parts and parts policies. The Diamond Standard Security Shield Product Liability Protection is being offered free of charge by Diamond Standard as an ASA member benefit to repairers.

“ASA is proud to follow up our recent crash parts position statement with a strategic partnership with Diamond Standard, and their agreement to ensure significant product liability coverage for ASA members. This additional coverage gives the repairer even more confidence in their parts selection,” said Ron Pyle, ASA president and chief staff executive.

“Giving back to the industry front line is a central premise of Diamond Standard throughout the year and a pivotal piece in our development of a unique branding program addressing the major issues in our industry,” said Mike O’Neal, president of Diamond Standard Parts LLC. It is the “One Quality” part manufacturing commitment with USA assets in place that uniquely enables Diamond Standard to provide the collision shop owner with the solution and avoid risk due to the use of structural parts from foreign manufacturers offering no product liability protection.

A unique website supporting the strategic partnership and coverage benefit will debut Feb. 1, 2012 (www.diamondstandard securityshieldASA.com), providing ASA members access to the full program content including background, coverage, a limited lifetime warranty statement and a convenient “Certificate of Coverage” download feature.

Visit www.ASAshop.org or www.diamondstandard parts.com for more information. Or call (800) ASA-SHOP, ext. 361, to speak with an ASA representative.

About Diamond Standard Parts, LLC
Diamond Standard Parts brand and its associated manufacturers group, Reflexxion Automotive and Production Bumper Stampings, supply a variety of “One Quality” – Original Quality Parts – that include USA-made front steel bumpers and replacement hoods, high strength steel and aluminum reinforcements, high-density and dual-high-density foam energy absorbers, full-assembly step bumper systems and face plates, bumper top pads, bumper brackets, braces and supports. These branded parts replicate the safety and damageability characteristics of corresponding OEM parts, and are dynamically and destructively third-party tested vs. OEM service parts with certified test results validated by former crashworthiness experts from the National Highway Traffic Safety Administration. Offering precision parts based on exacting standards of material, fit, form and function, Diamond Standard parts are certified on all measures of quality by NSF and Certified Automotive Parts Association (CAPA).

 

 

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