Kelly McDonald to Speak at
ASRW Opening General Session

Posted 9/9/2010

Kelly McDonald

Marketing expert Kelly McDonald will present the keynote address at the Automotive Service & Repair Week (ASRW) Opening General Session, from 8:30-10 a.m. on Monday, Oct. 11, followed immediately by the opening of the NACE and CARS show floor.

Sponsored by DuPont Performance Coatings, McDonald's presentation - "The Changing Face of Your Business - Inside and Out" - will focus on diversity as a business opportunity and will examine its generational, racial and ethnic effects in the automotive service workplace.

Tickets for the Opening General Session are included in Super Pass registration packages and can also be purchased separately for $35 in the online attendee registration systems for NACE (www.NACEexpo.com) and CARS (www.CARSevent.com).

"Providing timely, relevant education that everyone can apply is a critical element of ASRW," says Harry Hall, sales manager, Refinish for DuPont North America. "That's why DuPont is so pleased to sponsor Ms. McDonald's presentation as we feel everyone will walk away with information they can implement immediately upon returning from ASRW."

McDonald is an expert on multicultural marketing and business trends. As a professional speaker, she shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally, and with cultural relevance. She was named No.1 on the list of "26 Hot Speakers" by Successful Meetings magazine. McDonald's client roster for speeches includes Harley-Davidson, State Farm Insurance, AAA Travel, Blue Cross Blue Shield, and dozens of financial organizations and associations.

"The Opening General Session is a highlight event during ASRW, and this year is no exception," says Ron Pyle, ASA president. "What better way to begin ASRW 2010 than with a leading expert educating our attendees on an issue we are all facing today. This presentation, as in years past, will be a must-attend event."