Shop Site of the Month
Bassitt Auto Co. - Beaverton, Ore.
Showcasing your business as the feature of an online magazine is a novel approach - one we've not seen before. Bassitt's investment in professional photography was money well spent, as the pictures tell the rest of the story without having to crowd the page with too much text. We also liked the blog that is updated regularly - a great addition to help boost search engine optimization.
Nominate your shop's site for a Net Worth profile. E-mail your Web site address to firstname.lastname@example.org.
Web Wise: Protecting the Information You Collect
"Privacy policies are about transparency and are key to building trust between your business and your customers," says Alison Southwick, a spokesperson with the Better Business Bureau (BBB).
So where do you begin? A great place to start is the Federal Trade Commission's (FTC) privacy information page at www.ftc.gov/privacy, as well as local and state privacy statutes. Check with your attorney to ensure your practices are within the letter of the law, too.
Next, look at the information you collect online and how it's used. What pages on your website collect information? Do you collect information through faxes or e-mails?
Are you asking for too much personal information that's really not necessary? Re-examine your forms to ensure you're not asking unnecessary questions. Not only will it reduce your security burden, it will help speed up completion of your forms.
For more information on privacy policies, the BBB offers an online video that covers a lot of ground.
ASA Web Ways: ASA's PR Kit Makes Marketing Easy
ASA's PR Kit, available online in the Members Only section of ASAshop.org, is designed to give repair shops the tools to develop outstanding public relations and advertising campaigns. This free kit includes an array of prewritten press releases, photography tips, print- and Web-based advertising samples and suggestions, and an audio clip ready for use on your website. Members can download materials directly to their computers to customize with logos, specific shop information and other data.
M-commerce - mobile shopping - revenues are predicted to double in 2010.
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