The Key to Our Success
Is Just as Important Today

Posted 3/11/2010
By Earl Dohner, AAM, Chairman

There are a lot of organizations in the world today, but I don't think any have been more successful than the Automotive Service Association. There are probably many reasons for that, but I think one of the principal reasons is that it has had strong leadership from the get-go.

Leadership that recognized the value of high ethical standards in business and personal life. And those values are just as important today as they were in the beginning. Indeed, I think, many of the problems our world faces today have been caused by the failure to observe such standards in business affairs.

So I would like to see all of us renew our commitment to continue offering, in good old ASA tradition, the highest standards of service.

Offering the ASA standard of service means we are committed to honest business practices and unassailable ethics. Also, that we are committed to using our skills and advantages to help others.

I have long believed that the bedrock of ASA is its commitment to ethical service. Our putting what's right above what's most convenient has, in my eyes, made ASA what it is today. That is why we must always remember that we are the standard-bearers of our organization. What one member does, whether good or bad, reflects on all of us.

Much of what ASA has achieved as an organization has come about because of the trust the industry has in the association and its members.

If ASA is to continue to grow and prosper, we must keep ethical service front and center in our minds and actions. We must seek out skilled and determined men and women of character. We must do what is right, even when it is inconvenient.

Editor's note: Just a reminder that the February issue of AutoInc. had a frameable copy of ASA's code of ethics. Show your commitment to following a professional code of ethics by displaying the poster in your waiting area or in some other prominent location. Also be sure to click here to see the news item of this issue regarding ASA's high standards.